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Prada delights aspirational consumers with Candy fragrance film

April 4, 2013

 

By Tricia Carr

Italian fashion house Prada is engaging its digital audience with a short film that tells the story of a love triangle involving a character named after a new fragrance.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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