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Apparel and accessories

Prada Group taps Sprinklr AI tech to deploy data-driven social strategy

May 19, 2020

Prada's technologically groundbreaking lightweight fabrics give consideration to interaction between garment and body, between textile and skin, protecting from the elements and perspiration. Image credit: Prada Prada's technologically groundbreaking lightweight fabrics give consideration to interaction between garment and body, between textile and skin, protecting from the elements and perspiration. Image credit: Prada

 

Italy’s Prada Group is targeting a new group of customers with the deployment of a data-driven social advertising and engagement strategy.

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