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Apparel and accessories

Prada, Louis Vuitton opt for personality-driven present pushes

December 3, 2019

Prada's "A Gift to Give" campaign. Image credit: Prada

 

By Sarah Jones

Taking a realistic approach towards their holiday marketing, Prada and Louis Vuitton are linking with influential individuals to present gifting ideas in a social media-friendly fashion.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. The hidden cost of retail bankruptcy for luxury consumers and brands
  8. Saks Global files for Chapter 11 bankruptcy protection
  9. Richemont reports strong holiday quarter, sales up 11pc
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
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