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Feb. 8, 2026
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Apparel and accessories

Prada plants skiwear pieces with Ubisoft gaming partnership

December 21, 2022

Prada's new pieces for Riders Republic are from the brand's Linea Rossa collection. Image credit: Prada Prada's new pieces for Riders Republic are from the brand's Linea Rossa collection. Image credit: Prada

 

By Luxury Daily News Service

Italian fashion brand Prada is getting the attention of the gamer community with its video game feature.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. What real-time branding means for luxury brands
  9. How luxury brands can get ecommerce action from deep-pocketed baby boomers
  10. Top 10 luxury branding efforts of Q2
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