Marketing
June 26, 2018
YSL sees greater love on social media. Image credit: YSL
By Brielle Jaekel
Toyota Corp.’s Lexus has wielded social media this past year to elicit favorable impressions from users, rising 31 spots in NetBase’s Top 100 Global Brand Love List.
{"ct":"B4CLZAqkHOmIz5ct1pBBMoOZ9bHvBtE\/I+EFme4hXCL8kyTlLXdCsPcfb7uzfSOlxxuwXcahkNOrDe2eTb\/ITP3rGJDToaRoa7LpjGsuEtkjws0ww\/SWkGhYeBj+llybNgOUwuNQaKMV5+DtVILLC17qlix3p1GAW73gY9RWjC\/MuWc769iV8LNVSR7BJEAa+jyubL9cWBVyyjX+toqNT9BOzhZ4pZREOWcqsne1W3v9oCYzHVBGuTLwUwoDtc6E6CjJFSBEoxExtRWuKyqKuf1AR2JnVZnOzPuNKvnjTSzsBecNtf\/kNXr4fQW1h6aqG9mmDIUiLLtzSwO6f3aWVdyiMIh9l3NpepnvXof1kTpUPRBvEkd33h9QBcdDvAfnpSZgAvyKqA+uPGIYqzrW9W8d6voIxGMudVAiG0TFBeV64br2L3RWJvz6RQGYcSN16FRLfBYHyxX5BFvzpOIRzHwDkJHiHeGBSMVpwysx0Z8Nrcg9jTAHHnoje23l6oPiZjhf7iQkIK9Fodr++Ahygtz6yHU+eDRPAwl+YNixH75kQJyk0exh7zDyuudCRpm8GP+Cib6nurPeqVm\/FHhYMurmHBr2uq56rtPTSyLtvtkyvJRWoQ87J\/QcGsusdOUAD33Wt4kzowjj+d0mOaCewRXcp+UPPbkBsf5xHgnDng3Pd1LJ1uTbJK3lu\/jUnqBZgtm3FYsGQDi+Nw4hRypApYFt4PdDvAOia6om6zjZpil+pU9PnblcZuIhEySXEUbsaC2Sbu8Dr+6kMhrOMTuhM9Z+b5ufEtbqnluaQnlJBuRTFXh0o99nWY+nCT8El6y+ALP+nxHTHTo45BpHQ3sknIdnkZEYhch3Iyn23KG4JPQ7oLsEliXzGx\/Ah3bVw1OUSYuqR3stChkPhlaEGnlEQXjRAdWqoAM5McLuUBNgBS0+FXspcLoqtywEkncvzFpj67qOA5LQK2Xq45awMV3ftBQqKhSPAOFzqwTYQ9OHfh66\/1IpvelaOG49kPp3mbbDljkLx8oJDn9aYQB2Qf6l5Ij5uJ\/fcir\/mgwW3IDZkgo3PbBjsWLVClCIlFT79Aonwnqawgmv0UU6C4Z3avw7CnvrOsRXdlrVVd411yqCYlp6blspV74t8Z8hqb7L+nzO+YElzMH0a5yNhLTFuvfMwYe9CZOb2zpDt83RcppQV3sjhcb32sJCf6mPmtTmhaaIZVpskkjq7dRJygwXpjXGdEgA0DdxDEUfTdPOk9VTmPlB97Pa6\/Glov0XPtXXG9\/3jVCQUZqS8Vqvxu4d9UH6oebo0itzZuxMzba\/kWWUnmESG7eyZ3pBwCXSLFZaaU907E9JIdQkveg\/u1ABQ4PgNOt+DZBT\/5dgdNprFN7xbE4Qw+IMCtn7\/6Jb9TB7SQtY7QPn\/K8wZCF7Hag8ITDtJYeChUefbp++fJbYAPnLZYt2\/68TuLcTc5hRFMWVE\/Ievm0+jIKYzPy5xPvCCVkMpl1zXncbpuBVLSBYApoK7OYM0BlFwVvgEIXh1mGUwqNZBjfpr6ZZFNb2WWGHof7mDgP4O1hHJXMj\/LjhKLwgEpk+LuUu\/\/eXBE38JdfrygpePwn\/\/vO+n9ns472FjoNGY8ntRm2882psuHpB0SwNmlYNMOz\/mlcbVspMkgWeMGuviBtjQ5m5zWvBqIgID4K8cGxhhYbPR2wdPVJeW2mFlLIUf3lGgP47t4CRmbaMqhJSxF43KflsGnvqvNgCsdJVj0F5FoXXJWFOzoqk4gvlbK3WGt+wIVI1GmFCd\/6ru\/uu6eEq7SAOtr7DaDDbzR\/PMKWAOhUCJLCvXfuifmYK4P5aua9+P2X2m+JVpd06kr6c+A7JkxF27abIqoDVOisr4Ng+0QTzHlL8LOhxl7S9o99I0L2zUuGtx8EnMfmXRxdUB2gtQXazy4R1ajoh2hsAvu7h2W5x2SQN2fxpZ3M+76xNNlaSUyoRM1aZew2b+Ah36By4\/NtVgqkjKStuYmLNvI8EpBFfisRbc8FC01+kALbRw0XinMwvaLrL4BJEzZ6tsO+tASGDHHQt0eAJN9FooMVXiDJ9FWnBeaFrge5G6Eo6VH4AXbSF0PF1CyT5V3QLAJgGHNesOK5A3COgfgn6H9hV2vthMLBh\/qL5urW3aWmePRtNc+7+px1t+VAT1886SSsNWihTxnIhXyW67GfN\/iZxDypF0zq\/KVnNTyCd5IXnt\/HMCNImm7rR3lnXWAri04iALBoshK7aoL+Iitc1d3Ldo5\/VzsJWur97TlZbzfJY0RbKC3eEEjEhFYpjeArRaAhdEX3fxwG3hkVx0Wg9zuNs+1suN\/IlNBg6wfIVBMBBLJcdH9sEBUrf5+iVwV+s4TfRiQ0dh817b0avx+RBNRqKEEjOdZCDxcQXGYYMiihUo++e\/TZh0gwP\/BocMrAK5tZPKeVey4derV\/r9HezFweEFx\/z33gVCAS5Tn3cnPORX3PX5yVDeLnZoF07XYDoPPFgyOfep3MqLwuZfzV8KfdV060VOR38zjrMukKNEz2wDDhR1wfdcubyTjzW3Hk\/L70mIPeB+25DCw6HBtSN0Uvb6QzjoX0XIOoOum9fgJg8WQ+Ii4aRoxWUoCQhZIv6ze24QLcz\/G05SrW7k8TiAAv0u2LrI40hanH9PINexCHt\/uopnpdWzBL43gnvtp8Jv5IEXWJmIgz5bZYV0cDIpC8TZK9hdI2KDTBkeMcJJpmCb+LVk898Ui7UTxe6e980jisrmoUeD64DDXAaY+r+McraNirKqYGRvt00DGyCNErQRbMpAHf+oarfdMgEQkYJmvR4nEYgMpVI\/7YoK40SrGtXbKyrKqGvw+4HWAMMH3ItEyOvz55bFXpYU4eylXMHHehWEX1gYfl4zDIeQdGw95MGHZGaAjwvQTKmLHYI5EKOqKF7zoG2WfhRq9uyeeCpVPjztYjUtB242JvDtZGYbJ1U9\/eR56bBD+RvT6KA5dIf4JZtsgoSqftH6a4IuK85jLpmRqeD4i8nD665kh7dZNZvXB4lNgq7iAuB8Bd93RObC7T6EoLBOhxdXd2kFLzgRlTkJ9DeEzi+RE22n8hP4ksu1Il2O0sPDMt01uyJ64UZ9YoE6qggRgKNIV2bcOguKlK2b8e1jKitmTzIe+8Z1bJHw0mY560u3sCSc5qUjmOTSO1D44GDqUBN\/UibdAtiXmegQ0tKeWyl6Tm6aVAvpwVhiak796G+ZnLNdMVIT5xwDYSc8jC5fhXmZPJB4jqO\/iJz8kY8V9GOzuzKaySC2s0ViWjdx9fpSGTcJCey1h4MeiIxubyeBaSbMQBA+Pc\/RJKwP5aCW+JgiqoF7NKG7YVka16ZrC+0PK0Uuq9CzJIkvNzJfJHjwp0HMQ3AGKogY9CDPj4W+G31jv2k8hB+XCa9kKvX6HFTaMhN0t9c3mk\/pGg\/sGcxBOQWLXkfzEOjQ6iF\/YT8kXaEhK4J0RHSQaVP\/PMDrIYuoegNcj8p1zkp+YO7fKGdvtOXQbVVPfNZA7S+9VuStaX7Dt8\/97dRldWNLcgqVtVaRGNMwCkilITR98k+M7n59cYJwxJxf40VmBM4yLppP3twDQT+MIUFmTjgs4eXSK34M0vl1Gypg8xFUdPrpFW5Bfd\/oCGdvDE5752cxWHHnr3FHarR47XVM+S0yGklJ7aQKyvQ1sQVeXmz\/2K\/VozNc45uZdq\/6wsSDs6M1vqToiRPmU\/mO0sBYUqxfAVjw+2pm8jgrHXmNv9XErdeMj8JlmORTvPa16scbwNMy6\/BtILHJrtPOxIxTnvmYsYaRCVwoTvnzrdRRTY1c+8qib5ugrdlGgOkMd4jaEO5YsfXLn8tslrqWo\/4R9\/Bjwd3paUv0r2sOY7hshBMobzGGDjLhDo\/7T4CuJ94ey64tRG+5DfEpsMtrdPAff1pNCOGjctTB9Ta3msJSy219e1NEJa834seMZJoyWR7gmeEeWVLLp2QkCxsn4VBq2pVHCU42jEcTrTKQ\/5fxvJKO+LPkHdTDK9qDiYvTgl2EU9kdWLV22DUhXNaTkKnThhRmlvfK6dRLzqsD1zt22or8Q4kczQEBNuyZbcs6sAjL\/WlBGETnIC6jhDRcfi2UlyMFZzmyUKe6Y96QXKOLF9eR5acrkHRw7KePhTlthXhNU\/fE25w1P8AZPh0PpcByR5XJHm2XwqNrTVcbr\/WMmsTecV4w4oDS2WRQ\/OQQ5VJIud8nXYc7UYZKIjIAi6ZkSYPCCuVFQmIFatg5RuSO+DDlE30crUU\/O\/ehWJYJsH7ym2lwuvHl\/26V5xPoae7IOpLda7sAj6idefqWD9j74iP6yu3TZN9rTmX9iDDE8uBzdlZr15Mzyx2DXrdO9LsvBaUBFXMTL2ZZkxYXVa3E1dCdWllAClf6zBahSypl+2IMVrEKKE8wrn4Ys3tuwxC+STyMb098bfkzXreB2D6bcYXGWcXtku2pp1Sk\/cfzfRLd7e+zRlzMGB9lmMZ89QRMkGzPPqyE\/NROu8eZKuozZwE3D9kf0\/qg0Prxd5XMGmAcT4M5vu1mbVnZYzngyF+PW3lIbXkTKVKmcQoUTBkBfMl2HhsJVMKLMySJtO6VJAhRvCoTHseAqDcOjm9MBcbofBvurjVfBhiV\/G5lFs4Jjb3Fvp2G1EkKP1sNtbxgbLBkz4VdT83otwHZF1RUxWFgY+CJt84d3GSx07yX4hOwgEjZOdQbAQDvLBpunX7bSbBOcXlIQdbQbUTGD+1LmikglLfYeeG+Dk7CgkSowut+xuMD4S\/d7O9LmJ5TUUReRMskdX0cTHF2lkkbgnyzGKI+J4QHNQHCXJ6pWL2RzPtqMvoao5QKB6CNf9cH5ZbV6BRuVkmsbvz7PROM44Tzl2+n+12yp5CKx\/A2kaYQlZAgkZhDYw+8bMwqO4hvdQixHtRy4Nax8UgTSM4ahNya5WKW5tVeAc6DNgTpRvzsectTVzqALXMqxi4C3KPgBtwLsxrpdMrDDHbL+eHQSyziS6Qq1OKCDMFCBkOGCMNjBkLsxNWb5vPUmEwAJq6LeXAS0rSNSWI2q+8FqtpnHDQshyVPiBv3ipZueo2DeH8mWMwHExCupwMwqmc4\/xTIWO5XRA7GQ0g2\/Kag7y+DPZjcIFGKwxWpJzghk3ud+kbSckFIUAO47uUZHdnDxWxUgjCviI3ZrNYjivzOErHwP993jNmnNcF5668vtZZKwmFZOjegm8qCUP+olYbIBGlKR8z1T0HX52ACPV0cZg8ZTWghSXWZdPayitC2ZF5YRSFydHqSDF39bxXd1kDmHcOaTKMhYDiYM74s\/k9ch8xKBCIL2qHsZ5K2tEija2Vqrt9c9z3VQoOY6rN7LhtB8NLHbC0+vN3nMnb67\/imQmAZ\/T7gS34gjNpgssxUeL2+Afno1KYAi5cEruEJ\/ToSWCenJYoLUgjZlmOGgRTxo5V\/6xm\/oY0C1VXVk\/NaDKUhu7N3uX+vXNAsPBCKiL1Dg3LQ9X0pe7+enzEpXWQE8RR8JNFTAj8YnY9XSD5Y7eGlbIqAk228Y4\/nsoeugS0OtlYjBDduwI+0UchpEIhY8K51rdLy5KuAK4jNIWDKEcPZ4DeBU8nHojcTx2RqbJwOkXHi+ukSCJ5R\/p\/OR80\/\/AlSe3DjGkitJHD0T8LfrUH3qSVXYJZDJrmyV4cPu7mOJzV4hsFDigk+OFkZcfP37mE+X8BCqpVgSWmTdhF1PDhp4DTRbLR5dJVU8WMkZtQvrG1CeZyoXnOvuO0f83hphG4YU1TuSJ1viU1yTP846kPUajvpG8YDPqBLFNAdCDPTlBbsNAkUdNslxyqWeml3wyns7v+pYLk5asAADwdBHCKDZOHNNXrRXN0ydpStn4BDB0FVcuebQhtYr2jWrMCs7WKFR\/lbVCzILI9nrPWwY+0MzzEiLYNjYUHBrNBtNuoaoeLnVKjA3idpHC46T8LUY2ag82UtmrRcyIq1MCHq8aeot7ViI82L5al7c2PpxOQEH2lBODxTLtk7lwLA\/NUSUy\/X4AAfAmS3KIRsU3a4LcOcTIarWApwco4iV+A1cG2jeu1yyVUHzKdiyiNHz5GI5vXSHL75Po85DpZFvu\/suLzfmAvTGGrE5qyQvyxeZJvG\/\/pUzWt+bZjYyd7tIknGlmTtnVAow4pLHbozaA0oSbYWI+zaH+8AoVv+tqRaKD6m17RzK2ZUGoDYmZMr1A2YgrnAJXweZv3nJwz1jI3CfmH9YE\/dtl7FyIOeO66nrn6FFSm62SYXoQJY3sVGZU4KYQBaYf2AUn5piYb0A0AvcPHZXRJ7ku34paqwpq43J+ud3kowg6TC69pi9jfAPqW61YkB8Vrl8+2O7Qgx6MgW\/pT7EFwmP3kW2o0mGmkIBQLNKiPEMEHz2fOjd6hS7toHXoJ95EkyDjINnX\/hbYbLRHjxw+EUBivEb1HKj\/fNVP8+Mad4dDk3YcBIkSfk3Ln66XTGhCjQSOdWWUXaSNE9Pm64igzbWDaySHQlPeg1qw2zhVGWlHAktXvFahQTdi4cwrqwsGykd1KQ4s0aW1lAqBFf2QLKfOYsKbunWpBSSosBCzSQDgc3Sa8eR8gwZ6ahlUg7ERa+0d5f3eBT3B3tO9s1Pb7xFRTOXX3ubSo+wfLPATnKmr1Wqa1qAhNCh7raOzZUzImFrpqhiW\/L8qyftKlyr4zE1Oibwi9f2MAJKc3gLdJXNoAWwooa3dEBe4lyo+8Eddz3XnQ0QWC9PTUdMHVGzEhmaXDdD8\/wOZ62+Q0S\/UlIe3tbRi7\/Zfmf5w3pOSc+s7S6CCPqkvP1iGfCDI0lN+YpbDZ9VKiNF8GvFsSoz4M2hDik6NfL1pe3iX60W7JHjquQr9nGMFKwK2gttAwTF8DmxEpMwZBQt+xjkeiEPK6nAhTq0lMnCcVIabHqdy2kyRWRRTcof8wjfqcRUL2oguhwd7Zs0Tr3ifuldu7mTw53BStJa9181tfvqhHlFnp5VuMxfI4fJmgJTxDFjZrb90uG4B4a7a2u3wfN\/Q30OR1A\/\/fQAZbLEtOBgVLAvlYp4OMuX\/P2L38BOkzGwd\/\/jqcGQE8OD0HFUUwhqP+cUWtCtM5TWaMoOS0ELWixcy4EBZnqJknFlTKx3D7ZftIaoc54A9PBUCYmc791VOzXM7NMnqXjXbAj+Lthtt\/qTO08K9qhEgTJ6RTX0kjbMiYwdAC3\/i9QnN\/\/3MSuuGwdoTJ6SSNtzD6VsumyDOR7wueev14HbGQc4EdYpo3j4uGvhydNvFH2GtITala3lNkeNa\/FQQjANzi0yDbK9b4JFt7ynoO36tRaYTGgcozk4JbNTR8+IcH3BJIBBM9+8BIrZTr1NlNgauxS6oyUhzMwo2VhwXRIye2PKYi1NRtwMfZZRVuJLYbw6A5FKroqRuDMmTJRe3V0OotuAJqHw6YrbOatUN5t9j95heuReRI00cZQoa4N+9U8Fj40BDznElB3qJKpYNcPaPyZJraij\/r4BF3X3LyPtuhHAm0jaM6ooLXmLgmmxViEyh79CizQpULDaCbzyK4+WrX3COXZTSVJA1\/g+oaF\/jNVTW9sTbxkrovjvJ2y4caE4zRju8DlpIZytg72\/33C\/G54cLp7xUvOZGgpbooeUbGDZa4SYiiZZZHyBmqWpRPr437GzB+64s4IiLs\/naIeZdL0ul+j99FkTr4rE3ajEMLj0S4RpNhthJoncoi\/R0MqGZadFJxrKdxDI3jfC5LIXu1PqDypEiZ2XseFkI2XAEeCObCpWcrDi\/2wbKkppGqeZ0I2gRkPuV5y9Ya16qQ58W46xHU6qn9um7O6y08cLcG+NozO\/NwbS\/skLEHCkU62arQOJl6nQOGq\/fhKC8d3kAQwzc8HOAhWEDUc4hPaGbn1uDb7EzQY8\/qApHX5d0pY2nrilUq9zRw9QrtoYhEl0jQZTqwX+dvBtz2wGerszj7UZ8ga05JHMBbrna0SojqrDK0BpVycZKnjdlsQhzLZ3d1ibp7HJWJN9JY4TGL2rLhxegod8IT4BD2SjJjVPFFkQbvWDP2zmySr7LjAXhI1OmLnVDp3uVO8KUgb0Abo4DgCPVcR\/eC0BSaPARgoPo\/ksc5+G8ae1eJ0qhbJu1Rdr+3hdQuT0Bh5MAxQmIEe5jmsl9tPup4hekiawKxk8HFNJlSC+gy2Jo9oKu4KtEaxl9gi+cvme074guda19cbVRNDmIWckaLqFfv5fjci+D9OVUT71xtpNMuOu23I0VUxIdQRMoL7ovORXIEwfC2GAMmzplxVqkgnZR1oygLntNWicrorN7iUhEgI4dNWxQmtZ4PynH4ZlQG3gJeAvHOvGgto1nHS7KFJ32liQweViMP2grkmw1+p7fa1Zhqasp7y\/3zMrE4qVfp0tVuhFTR9WgaYjlbq7wdvoIoFmtJKW5tDJrwuqJC5BBj9ETkzE0\/S56xlCzIc5GIkcZuFUtQXIK3ZsfAdoQF4ypccxjV5\/gOfwndwBHPLfk4YBHAutU8zay\/DgAmYAe9h\/AxLZ215gWJbPLanhq5zJj32Rq9em0dkAwJm7uaQsuhNJLlxWPgOHW204nw\/rVY4soILXV7k+SfJhX454M3DnpRkrqR4IfcAINvjEtY0YPL9EzbwNxD6BBjW+5wwcPoo8EEMh7VuEVaCMtack3kMyXjFT015x7YDAjF15s7854cBxZBMzaf4O+Ctt4R38f9XeNvix3eEMUOmGij9594Yo+Uuz1sMyD\/lG0tONarWcZvfQBE7+tG4D3l51zWPFCgjLSqUAwD2+2ZsQlz9WA6pQk7pfKZemUy\/iExhWVDlQFsptos4TKSNXFc9xv7zFwiSAuQLSgCJJSLZZGTKmmHz7kpuQ9XaRuIRewSOxwqSEsBoS7aka9uycnNj+m\/a6GogcJRoZo6Sm2i4StGxuKuEYL9EDlstDcUeoQfUfLH70aOISQOK\/OLK1k6lMXo30R97J1KL6gefbj9TENDYztJqw4wGv6DO7+nQNqx1gBhHrN0O49Bj+NCBUPluv0\/DYIzAXvkchbpPRwzRGKSE03dUv+dizX0ESA8zQHkLXwvYZ8x2QFQF+83TQ\/rHSUhJj5mXuypmnDp2GzTKYY7nHm1Ds3bc5leEA8Aq9H5PC5RMCK7fEu+WYMTt9CaTcmgRt5iLJr7ZR+xBcePIgcbOILJYayLiZkNHbgKyE4ZtYeAMzgx6NoYC+tIbQgRcV8zM9TF+kjPi06B5va8Ta4YBUxU9qREOnjuHlC2Vz8FfDPPwKX0B+EwuAdIvsOz4c0\/IsjEJQV2bIeYxLH0BQ+ugNA8deko4NuCngUUX4ddSEeN3jp0i3TeJ98\/2rtlPABE0\/JD0lxzY7dwjK7E+hfryEZrbhyXHXI+emrAnITw10qH\/Sbz+21YApasBta3kSZ93\/vSYunvs\/DzwUgyxTqpS6+fgJp7Kgqd76Gpxrks1Y+rGQMwX5LznG86lMsTQ5\/aRfaLTB\/Ti3U8O\/xyNsjZmAXfjpXRKcAC4+4CspimE3HXm7vptZgceBl+cmT1j+fTa3Up1J1eLgDM\/\/iD\/RIMpDmVveif6SvTZaFsNm6RuEvAsRVgaSzcaDFOWdsmfEi55JsspIfWTZcRlJWzVKCNVVwJheSC+T1hMt2iXcxzRPImOnDnlZd1C+LzMxOcOS0GC3TGRQqeN0uk2\/\/VAeOHJCDcHr\/gRxjDoIAuANqp4k22uVOCn\/4GzxHqlinAdd38h8pbjYqr0mpl3LW5lvAycNeHsmJ+BGAEYE\/OSrSq5J5qxHP9tMbism1Ysk3bEDyQCRyCqSJP64I6lHhU56yVDuRVuLjhjhfxzCriD9JxRXRqVWSh1cdP5UGZS2ygtSZzAFqQXHYDr+OXWWe0zs4r58b4g3koCXQep9rbPlqZnfQolpT6ZI7SyNj9dcpCN8GZULME9LEzdeAviWpXWRo0CoUSN2i3N4tFJSNzCAwIP0Y6DbNa\/udHEiHwGxzRGuW\/GTu\/2pzo3Ngz\/eSvQ37sJF0AP7VhoCkQrMG6b2MYgAGOMNqI6a0\/76LUNlxThCRGnpRnYjwjKZVFaJAv6qA0qYW2\/zmgKR0FbZ9MJD48Fl708aVYxWdUunhlYWM8udnv05bnPJUcDTqnf894K2vNTHC1uxyEwCHYLyWEjo\/CuDfcBX4+jm8+7z\/QEoC5Srafg1\/fKY\/mDs0a79IpCIA6Ov0PaBiBC79Vn2AVbcU=","iv":"9333582aa674ba0e9574b83b499f6607","s":"7ded2782253bcdc0"}
Share your thoughts. Click here