Internet
October 27, 2011
By Kayla Hutzler
Online holiday marketing needs to be in tip-top shape if luxury brands wish to stand out from the campaign crowd and increase ecommerce sales this season.
{"ct":"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","iv":"6fa911fa476ada6a15c33855c2f7f406","s":"bd19c731fa5d7f85"}
Share your thoughts. Click here