Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Hyatt names global lead for luxury brands
  2. Pietro Beccari to lead LVMH Fashion Group
  3. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. Breguet debuts ‘Expérimentale 1’
  7. Bon Appétit delivers inaugural Art & Design issue
  8. Chanel confirms actors Ayo Edebiri, Nicole Kidman as ambassadors
  9. Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
  10. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Premium packaging spurs brand ambassadorship: report

June 23, 2015

Promotional image for Net-A-Porter premier delivery service; losing one affluent consumer's purchase has a large impact on a retailer's sales Promotional image for Net-A-Porter premier delivery service

 

By Sarah Jones

Premium packaging can make a brand appear more upscale to an online shopper, and can help an ecommerce order make more of an impact on the recipient, according to a new report from Dotcom Distribution.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hyatt names global lead for luxury brands
  2. Pietro Beccari to lead LVMH Fashion Group
  3. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. Breguet debuts ‘Expérimentale 1’
  7. Bon Appétit delivers inaugural Art & Design issue
  8. Chanel confirms actors Ayo Edebiri, Nicole Kidman as ambassadors
  9. Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
  10. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
VIDEOS
More Videos

MORE IN Research
‘Tech is transforming every corner of our lives, drinks will be no exception’: report
Corporate water management strategies in APAC falling short, Kering-NUS report finds
Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
Tightened consumer pool, tier polarization redefining luxury landscape: Bain, Altagamma
EBay Watchlist tracks top holiday trends
Maximalism, eclecticism lead 2026 design outlook: 1stDibs



RECENT ARTICLES
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms

Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics
St. Regis Estates to premiere in 2027