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Dec. 18, 2025
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Fragrance and personal care

Prestige beauty positioning expands beyond price tag: Euromonitor

July 1, 2019

Clarins has reinvented its brand to reach a new generation of consumers. Image credit: Clarins

 

By Sarah Jones

Premium and luxury beauty brands are facing growing competition from mass players, since the messaging that resonates with consumers is more than skin deep.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Follow @LuxuryDaily for the latest in luxury news
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Coty earns ‘A’ score from CDP
  8. Matches plots second act under new ownership
  9. Kering loops France’s Ardian into Fifth Avenue investment
  10. Dior, Rizzoli to release book on Lady Art project
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