Advertising
September 16, 2013
By Jen King
Luxury brands are likely to benefit from increased exposure created by product placement in feature films than from brand sponsored events that reach a narrow number of consumers.
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","iv":"c4fb27c5a5e898598bb033673847c9aa","s":"e46acbb5e109822c"}
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