Retail
September 1, 2017
Push notifications can serve to keep customers engaged in the shopping process. Image credit: Leanplum
By Danny Parisi
Push notifications, when used correctly, can be a valuable tool for retailers, driving almost 10 times more users to buy.
{"ct":"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","iv":"f58dc51625b3931d63f810884b0fe103","s":"19c2490792fd04f3"}
Share your thoughts. Click here