Ralph Lauren, Louis Vuitton and premium brand Coach have the luxury sector’s highest digital IQs, in part because of their keen attention to social media and mobile engagement, according to L2 Think Tank.
{"ct":"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","iv":"44bbc62d8afb24d7d90047b00ed86d79","s":"d3549bec4601f4ce"}