Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
The campaign targeted consumers ages 21-40. Remy’s digital agency ID Society selected Neighborhood America’s MOVO to tie together all of the elements of the campaign with mobile marketing.
{"ct":"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","iv":"e8f757c8c1efa211f4babe1a3f09caf4","s":"7224713ccb35045c"}