Research
November 23, 2015
Retailers must ramp up personalization for smartphone shoppers
{"ct":"H0ctqp3F1A9oB5dhtGw3Y3UHwEDe9SCn45ljhz\/JB2ZR8Fu0h\/+1EsEwh6pZ7Z2Py9kNP7hEU+STcPfWX\/\/PJ0zNwlVIKzTVPPFQOj1nbUxD5w0jgE+vbMM48gu+NXpFV5hImEBh29GY\/HuEzNS7MwRAPQXGDwfWJ5DxPKigNWVA+JZRZ6jZG4he9pgG3Xsyr24L08+P+AvUbzEL48nFObIavg8bx4+Ec\/xz7EX0wvFxuWnRqXK6RmGtN165KSVJx2N6tUNVHBRawD42pbJpzOgg2yrtUNFUZTiK2UK0WEsnWTVqG1G3oZ6jQU9eMJcIzgiuMwt+2hPUafRh9DEfUB9z7xw+3yrlZJZcSgR10FU04t+uOUAjpGXXmOHShX3m7AWcCxfdGMvgB8d8OVTPMQuHw2alccQkyaVwyhtZHkNZCYoeaFZZt1\/vxix4Xg79b5KJtxvGB4INkVUE0todGz0tFkwBlrr10zdoXkyBs1qhZQgWpXp3MlKWNTJL+NNlrF\/91B6Bua1eykjwtlIBPzT3tuywI8xtXsXvlnYGTrwAAeaQa6otzzSqQiZjURyKhsRVubyxZZqB7JYhPksaQBz4azIN9I0wqVFzofRfZaH1+PaR2Qddw0wFRuj54MHoadLDtvb6oF1i4CHFz8lm\/y4OcGRTaIHpXbU6MRyN5jAlhGlhL3D7q0+Nl3vk7CmrAX2rIPXLqJ5QFoar2eJkyLucjjYGrfMhEsEsp0XKEk4y0ntp6JskdlhF6xEax7G8enNXD53IOCvfSt7spdZG\/J+8\/1LTD9663BV4jVuCqr4T\/4UzCN7mpMJI8+veR3g7cUaYiX01uOIBXdZ\/JYo+HcoQtCJaXgOxIwOCmcBNVdPd6lyG7DKV0FCDjNp60qm58phLPfmB5Yxco6zeexk3y6fI3HrgX2+FuMW2uK\/XvFxeNWxRaPiWOfE9KWJHdodwvay0vA2gBETqqX1LWylBq20\/9X4+aDP6zxVaoDqnZP+Vm1Bzp\/X0qwQkSne7oUmy3U2l181h9FL\/7NOkHQCOWO1p+6XB+\/umnA6\/K6D+iUhvb86wcGdnFsuFkMGH0tw3vz\/ocNFZQEuKW+j3ZsXy45SMFWQqI9ArSEp0VRDPZ2ecH9sMqDxA+XWSZgD8YwN+4Pnke0fPAMUQhNJNY1BLJYZqOb0E0OaVlVIx2Rt9Lc3HHXdFq221nUyLqnoWfK9dCncFxNPJJJFbk4NVfUoqM3Xy6MCCGgQDZqqa02+075EaK7bvorDZqjB4U4gWIxSycqvvoMfeFNavcgdyzOnKSBfdouqQKFvgA0ovhfSI5E7VW9YFu9JlsgP7vAEy+uby74u1knEyyUob+FZjdL7PUh0qY+j0C06hYpstxYkk\/xZQub3JluwztkxU6kuXWIi5kKCKehlrh7E5mAsCbupywXdIE8gnUihuTEMe44HsXKARfE6Hs9lTU6UNrijqXUOLI2yp7bZj8qhb\/\/PLSCo6F2UNz4MnWQxrTLVeB2BVMFvO65\/vU41kUMFhqAq4WNbBORXGTmJXUMihYJJ3TgPrjQMzrvQdy4ACfIoyRnC75km17w3BUEIUnnNTS\/2axJHHuU58M5Mo6IfxVkg5HW8IK2rtPq6ECd77LYmuk3f5i18pIUbDIVZ7FI1zpHMpmUParQkMrWGC51fWUWjEOKamoUR18\/f1r6mvnnJTyOXqbS6UC5x5pOVIeGm+PydploVg\/eJLMvfzvbWLFplbd\/jkvmdptfSRK3MDJwH7AtpdwG54gkZMQ72RN3xEBpSwx2lZaGySGBC0QYJPeas6Gak67xmsMhQPWEeHWucqGX53Qwa6RS1I4G6OJpEmPRSTlZJAfRSnz88iRGOms9ZJilFVc1hTJsBtV5i3tEjaC0S+W3ZfcK6S8km0BH\/Y7L5\/a6vGUlqeTObo3MPH4SCWSLqsxjoizhl43UY3TvvgwQXrpeE7XYj22NVpHj+4Qb7gYvCwFAn3wgLW7laS4gJadq0eXUsgW5+Z49NB\/5OU1OE50HPz7YK36IJAp7iZqFZDhZgpnRYuOTYUvhBH3OJOwTjzsYPA4H4Hv82nhu22SUHGHmiHEN\/V8t2V+1r+Al6jnTnaZbWEmtZKNh+pQ4Tt+EwWyOiklD8500sLd1IOZjhfv8gb2hrdjC+WNxp4mugZskoRMr1VutyE7Ri4\/+D45gVAu4\/q0V96Ny8dwY+OOUZYWOoK0UtRNDPsbLNzn7qj3tY7duHgHvnT5GyD3bK1bLUDFDteEFWGnNERsPeM500G73g4IPJ+tLNWPxkiL7bjLtxjsYYCqxOPL+NsxO258gp64NXZmqgQtWvCHWH6GYCAXtnmn4c2zHsWAP\/48aVSfgJn9kbdugrbWHRj5Rc2KchboG0wwlrRYwDxEkg+YfFGfkDny+6A1SXBuRMjh2Ju5pxNjSeuNjX71yYTq+hllu3FONDGJxfUyh8emLjh\/6VC3IpfOL7uNePlIlhGswFsUpK1fBGo2dBPun\/H9nIGdbQk+qzpla00iDdi9U0F\/6YLbwOhMwvt+UT0nM7\/8ZOfonRQPOcr0TTcvTHy07ii+nOh9JQgV1nXzsXC2UYnx+5mht4I2hns1cdHMimmU\/q2ic00Ir0WUXI0\/raz0K90UFM+Gakx\/\/WlXYp5rv8QS9JVw2TWIvh13pwUAtvccb3BF7b\/fqSplqtyf5Bnb92icvLfkRcDvev1M\/YbRlUwqejNzK8T46u\/kmvUo\/ZZYEIcn\/b0I0gHWfOEiJ7V\/pxWJ4iT9JwSWUxWbZ6TSDRoio+BhpUL07uFWxQu9rmdqftXgL7Vh5BgBsqX72Vn\/adfzWrDWyrLTSehpMeHaj0yOYsYSfRPisupFBOWjh69oag819FNgwKBf\/EiOcEsf0OP611Lo1ll4o9RHTu+KQ8AUA0EydbuiNmMxCCVENb0BUBlcVJ2zM0i0A0uGHWlTMVToOHxEG9W12Lo64qoh5DIo92e6iuW\/PqZ\/xI4KW6dn3ZKgb2ly2RB0yfGvgCQJDVfq7VfGSs4hd2tW18+eRI3JA9SUPxTlp5ROgOJcej9tWhKVDKSvCgp2cbDK4B5iSHb1yRluVluvfX47l44lSayzLI1o6plX3ds2rpkdcWV2KbmbDuw9IewOta9L+CWwhOQdxoYZ5qDcviNKt1KaZuauFEthX0emadGXEAoVas5srUbWS\/NymHrDz88Td1dwu1cS6FfgizfrGgMotjApXuN8yEEc3kCcoSju6jg9nEiLZ5BdlPixjNTn6oJRfoCCucw7VAiJc6M8lKcDUhEp3sR4Ex6NUKxDF7chL89wpUMCDXhgHaR74TQ1Wci\/Y51YECUlij+F5u9ZTnOBDUWGAQGg9F\/lUR2Q8xijHtXw3Ij+BjT\/SSOlkLv1IPZ039gp1tsML3NnEUgH1EhqGmn0yA2BEIr5M584UCYCmnYs1yrPNiZbHt2KWgKIB8gSqPhHOdHHvfqH1mut\/TB8yMqwSM9PJO+wXkNTw3N9Pij0QfiIfrPqBZ8YOJoUR+jBVUxSxWrP1CR9o82fb9I8r4gTr6rknRMyEoapiGw4p9XbWP3XT\/K9NayHP52QgW\/yyMXB8cKAKt3R14UY09pntVgsGe1ZI75M7PWR7FiJKDcWCA5whfrRHlzgZDrPrgJGwVW2t331et547SepAav6ShupqtY8\/VRWPHzKwBa\/E1\/ByGm556j4QD85CvE7JCqInC1puHn+g4VKwVROHTXT9LswX1Nd8bwHToTd0w0Q2yDNOdbyCPg0q8JWFeYzQ2\/\/AES2oy3KrI+8DKI2LDSVtO9Dz3zeD1XjqrmOWcdmkU8NTi77igC15pLzIliqrWalwOYw+95qLvwYQwE0ctMP86REzH+CWxU\/sQTGoTEN3CtNPUG2QKCteikxZhnWI9H5pitvnl05TjkoN8\/t4yjSQJ8CD9reKzUuEQ6CHIPBvTbFFFx5Fzzy1caKcbe\/Cv5f\/APc02oAVQWJehFoR3lP08Fj9sIt0DOVRtfH8oD4kPGJySyoaI+XFBKQm1WM8nz8M8Y6ONbHa4E9PfvcCpbo7NPmNDZ\/w3hD0tkHP59\/POeoDxhPDRHv7mX+piyd+GqYvQ20pSthGiloTu5KYhVG6pwVlDSTEN3bKADJKYJPDZPLC49+olqzYJa4aKzeG+ZAj0tmmXCPddCbAuirt1IgL5jhieCJtoh+GClh1ESIo40pim0hiMjyL+6\/G090h4eKDWB0cxGwYNw0g0TRtp2Q7VfcP7FzB5pZDk4mzId5HooNGoSxtTcwIRCSAk2jqRKGvIIE\/iIX8lgrcyJQAswQxKTwXUA9DKqyu3adxkDjwV9oWcFPM9zZwzn7qvqGC\/rU7L+tMe+7qEPM1wgkA9tFLv7zcnuRSeR9Sh8I7tIcKz182FdCl5VXOIIFQuZzRBwq20vtDR4AX9nI\/WopuIQTeQf\/AENGSFx5sx4UG2Mrr\/+TTDYIKa45MHfj+2z1XR1P7vAx+hXUl4c\/lf7HmhyurXEIbJbPs+ZbnFJ+aEtGFnIN5+pOunaSS8XfbmjzEWAhB4DQ8h7SnbUoSsVc0MBXK0dVUT1\/j2mr4EK0ZkUIhnwOlPQ+HftbJi29sQVvkbScPbDFRrieQFWYvZgM8s6DBq3jWIuCUM6onDxWnPkCjlozCfioRIrGr9Hgk3ijN5JlGMqEIlTBfLWMN1OQki+Q4RCJx11LwYLV6EHo9RuNRxFd0BnoM4oAjIfB7P1tbhqpbM8UU81ufIFLUIzlXIrMaPA\/O00r659scn837tfZJtrMVFy3BLtQ5\/0l6Jg90m\/sZd\/psiRqItACowA0PoBQr2oKJHpq2l3wIVNKqrpjTvZ33X26XIONVE8uiWR+fjoubLHBWp4IUMuI8En16gDOxiHtLd1g4vJ4qbzNnuMtq+GtoUYTGqBYC6O6UO8g1XXTBA4g96DJsj\/pxgDXBhufWvAQ+xSICGo1F2fi5CSINeiFn8NfT6JQpq8FRbC60HADT1ybzM7b+sgzxZpNJXH6pcNkihjVrOXhzgTPVu4j9k6K4RUu9tijiac1aJlk2ebIDatV2MhdEV1hQM2Vb3xJeh1RH0S3PPWYavcpBf8rHcKyusZdxIWXcZcAEkBQROT2MoSkzNZ22vCA8brDkkEYDK3uY4lP9gUoFih93bu\/vxLHxjq9TBOIy85\/XAvnV432eqr3fAJijZC\/1IfkC06pL\/Iq85rW5Gon5t5V\/aBzY+R1J593RQIF4PKqgSyvMyBWZnQ9q\/3drAz7z1pBOwf8tS+Od0sNxze2rLdl+ItjrdhnmLPBEj4Wfgk4faIIFrjNXAmhmoqDhN3f8YQbSYyc4VvsNE0Dvqk9mKkMoezwFa8APaHHo33p7qIJF1eDSi5OBEq\/K+04AkdLkayVkhwIDFSOUqFNbaP5UbUhK29qiGHYhhuBis3eninoPJsTSi3YCMXMeyTalA5XiuLMxI0MnvDbgk7BXOU51IZ4AEtY+pnrNsR9U0GLrha\/igxLU7UdPTl9yqPOt4EUkVEsyxxP5O\/5ISqXQvpSknhZoLhbDo8DWW5JF3Sm1HWMeDZYrT6oqursHYT9WwKqCrD69xV54e9k3fy0t+iGj7oovxYBLeKPHGBvdhqtw80Qvd8ZRErwOxmz43CM1QCTW5aJKB0fm+kFaOE6+OibS6kQPms\/uKPBNbScPL97UcQFxZ9uPJyW3vB0+NL37vqxFLfsEPMIEz6Uh6XWyFVvK6OnYugRjPk06bg0sffw\/\/xkdcH+D8+dtTwphFqrdA8T3HCp2NpQgVsxkO77tjhJtCPB2\/lQ1ATrcWueC15C26R69SpUBcmqb8ymgh9rGkEp9d\/izntQbWHx6vzi0Y3lrHBSoA8qAzpmgAsbhFbhGYI\/I0IxvTG0qQWgHJWFzsk1r6khaOJVjQYc7xFf+c+r0jCmohBzSUDYwl\/n6+70Rg39JsPNjXNAoTSjFfDmvEAb6r6LKIXLkfMW5GoDITgwVCNhKmokBY4BYoJH\/1OJy0PBpMEvGwjmd23xN\/LQyNBrcVh2Nou8dg211AfZqoP+2vUk0BDxFangpXfpLp+PO9UmjJZoDiV5pYe0qxOwHRMPwLYW01KkDiwJqhNaaEXhPwZAsphj9G0zkZtnb6LY3\/NjFLic4rDrtLRKuc6cimIxm7LOkSG+tc2q\/8rQjUDkMmhtiRKvY9hfTXVZuRiUVQmeFzyBNUhjBOagAy3tw2jr6id+shqhOru1EN3pwNu0pM1Tz\/O+uFNEOMxFBi+YPUto82OokcATzj8nzHfiKMHBuT9N4UCkyPJEVBE9IgKCGd4x4Q3npLXoQnd4o3\/RN\/fA7rA1zmyUOVdYy0\/KVNmZafTdgybOCToa35U8QUuTHTwaHAA\/81jB8v3eijg1Y1n9PZtHAdRJyyvAd69PIzVyakt\/xBPZuuz4bYqICxvkmSq2oivV5PJ4cXO7T1BkdF2E4ODJon0aQTqjUW5BdyBghDQmic5+CsYb8aPoF2O7emea5t3\/xEerE5jqq9Zd1r05j5AxtTLUtTNbPDtfFnHUnkRwA3It9ZYkOJPm5AzKboVVKewRq+PW+vtdTbxaFpp93eJKTY5XItl12rTM0jV2\/tJr4WM7f+686EuwsQDJlPZkMaRHGuBn8YeA5qOqy+Ejs0kIyymnPbM45eyeq3jEeaxxtBMyO7WwpbKN0rlqSxqkApRDACfj84bqvuONNVIe863A8Ihl2C9JrO1moJSyjPoEaQ1F4jq0m2\/Jo+l12S+c1BJtLCI0c0c2Ht9xhkUOG1hazbxYyjBP6dlsRfh4sPFQyIDvNx3lLMs0p6UIY816aZIAPfcYdmsGWW6i\/uVq5TSrKij6D1BzRM4QkNBVxGSdnrOpjXOwFqHe78i0AEiLhANshAlseRQYxj8euAFXKLTlysDO82zHvHecY0Gkju9roBrtunSEg2ypPXWwSp9By8X+7FPD6LLkC2u5UShy5Qw6kwuqgNxkfFCX+y9vELQo8muBlWvv7yucJPTYcDWFhyP2a1awEEGk0yugN1JbLR5wJ3zIuAhcy5xwHQF9bw\/goQ5RWSzop1KTY\/pnZ2CeUxob80ZVu\/miSwHqVejjDecQbhfBz8CY+17vMKBQEEMzWeB37tRjj2LUe2voZAlCFBSGygzzYsXO+0W6wdLewou8r5P1Y9\/O7\/MNOX5vPUJm3jYnnnffqlJTE1PhvQxxZrjzE6yAXMcbX3JcIr\/cpYGVftNfvFdQckR5YPxQByng4LxysbVwohmoM8p3KVZVq5YEsxLS7WwKO1EZCQpsFuONDjQmqTYSMy+ybhhi9VZUgmbw8sPC+H\/uE7L7iDETPn7Wh5KBqkhP1+\/DYBN\/jzWM8u9xqPAdYOk+sZ70w8N8FiZ2tRKaAnftDJq+0v14c\/QJBRiTbfxUaNvIDavMwaBngjpPWwWwqDKlP2IvNZw\/5YwNsrfyYrmmjSqgrTBgfpOcmY01t2chDzBJk\/xGTUntKM2h0mfbWlyY+LaqnxD17uZ\/jLQqWa9Sz5\/go0WNc9gWmj3olKaPnEZjygbAVZ4mTwxGJ3kMCSvFfO\/t4wykYsj6nlYcBflmmPl9MYqbzG+QJk5KIdoBu3r\/qdnr+uZQFwCiZkIZDKuO+qEPgEQ0ORXHvKv9zGBYc\/wnfLkrD4skSoy7VRpKMSp4NWv4YgLO9Mt0xdGJ\/3CfTVEOiDd6g+6ZiWj+b4vilg2cHLEl0H1zcEx0iSHooTo08owYkMH17nyL2wd0aJmDdBHXiMvyu2mIooQSUP9xsTceyldKGQwItdLKbOhpNA7OMUahYkjyFTEZXBhBrb4ydSKx6hoX1DzYTSa8b4M43sembpRP6id3oXrP8tyqBD\/oDt3gJkULyYTxneQvQvDpOjxD9KJ0ar9NyBdBf20PaT6zu+EO\/WTaBsmKTl21CXifFBD8z6uwfJDY25UuxYWtocAvGVYRkv7vxacPyU\/y98QxAgOTOV8\/IB4igElunaIewn8q5nzghzEp8OUlTKdjXVj6K9fNYhg+Xt+xR8yT8WvIJTLp7rz1Bf02AuBt6RAsReP8Y15ej5EjV0vPciTWAV8qTt7cMbEUhvDmUmgSsO5TNRz6d\/4w7eV3ob+R4tpvZ7g7wEH02TbZXs1X1jlOj0vOHAc2ztyeq4H07OB9eNXXbT8Q0+8t0yJEDTlMoh0nhq4XuHONPXeuY\/+1r07fHtUKW2IT0zARCymOVTVFPZdOCi+gfmmHwBzECNMp5+pyX+YjOR3AeIKk0m7FISCvGhLvESWNM60wSowGxYaor13Giq34f8PG3bETNO\/fgrmmZ7fkibVIL1FQM9o8uCIiFuCiJBnw2dDD3Sazjddw0tI0WCcun0eGgyZb3EPigJf7rJZGzPUuGgTPj9MvgbzRi8ijp0Byk\/ZP4mxJWvJRNQ73ML7iTGxDgbNHaFIdQN738G9EXGLs3HENiXOTcN3slpIo1VB9CDCT6cASoKUxpy+N7BAb\/94X67NeCFh9V14MYFNRckPpw4qhCjuwYQop14GN8cmVAOaeNzScKW4+gZAun2tuBJcXRa95wmoCtGA\/02npmM7lycDz8apyTSqfpjQvwRLPDLA+dyw03148izoGQT3AKNXAicXvylNno+xe9x2JPml5+AzmMnm1s44XAdtlZ4gBGWN0OtfdKJr7ElQxrgQ\/SX2egaxGZ4nt2tibfOlvbp52JC6L9gkiOpFn9bGxmLdtqY4xYc2hbTDoQWsmXffiNN8sztCavY6vFzqTONC+a+IXtYtSTsijbIGyvy+IeOOz1Hq9mVRbU4k\/cCJ5QQKZGHiIvzOo+EQ3ci\/oDEF7wgk2ilapdHwrfDm3omxMFZpBjIbv0Ddu8S3nZlVK2Sc1uZwlHey3NEmtAtufg04UQTp9afcUwFBGObTngodq1B4gThRPKtEXgjgqms8eMGRcnedhaAzBYekYqljHHPbHEy3CEoPqNOn4zsCu39T7RE\/foXKO0F2x7L88q70bjmM5\/j0dYB3vTUf0RHkZWMh6AZrinhonm4vR\/llkYzXfm\/NWEV4DMezC07taIDfn4pXyADtaZQpGZYuZrXPQAxF","iv":"6a9733f4e4ce7ee6c2cf605f901023be","s":"3053719d722e0ffa"}
Share your thoughts. Click here