Columns
October 10, 2014
Mickey Alam Khan is editor in chief of Luxury Daily
By a Luxury Daily columnist
As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.
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