Research
June 5, 2015
Image from Harrods Valentine's Day email
By Joe McCarthy
More than 50 percent of consumers believe that three out of four targeted sales are irrelevant, and therefore a nuisance, according to a report by Boxever.
{"ct":"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","iv":"d10a90901ac6835fdd0680485c38910f","s":"12fe9e3eecfa5c99"}
Share your thoughts. Click here