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April 8, 2026
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Apparel and accessories

Rimowa debuts ‘new era’ of Never Still campaign

September 16, 2021

Rihanna stars in the new effort. Image courtesy of Rimowa

 

By Luxury Daily News Service

LVMH-owned German luggage brand Rimowa has unveiled its latest global campaign starring Patti Smith, Rihanna, LeBron James and Roger Federer.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  8. Fondation Louis Vuitton to host Alexander Calder retrospective
  9. Schiaparelli begins Harrods takeover
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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