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Dec. 21, 2025
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Apparel and accessories

Rimowa debuts ‘new era’ of Never Still campaign

September 16, 2021

Rihanna stars in the new effort. Image courtesy of Rimowa

 

By Luxury Daily News Service

LVMH-owned German luggage brand Rimowa has unveiled its latest global campaign starring Patti Smith, Rihanna, LeBron James and Roger Federer.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
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