Luxury Daily
The authority in luxury news.
Jan. 17, 2026
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Marriott’s Luxury Group signs on as partner of US SailGP Team
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Saks Global files for Chapter 11 bankruptcy protection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Rimowa debuts ‘new era’ of Never Still campaign

September 16, 2021

Rihanna stars in the new effort. Image courtesy of Rimowa

 

By Luxury Daily News Service

LVMH-owned German luggage brand Rimowa has unveiled its latest global campaign starring Patti Smith, Rihanna, LeBron James and Roger Federer.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Marriott’s Luxury Group signs on as partner of US SailGP Team
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Saks Global files for Chapter 11 bankruptcy protection
VIDEOS
More Videos

MORE IN Apparel and accessories
Ralph Lauren seats new board member
Fendi launches Lunar New Year pop-up in Shanghai
Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
Diesel confirms next CEO
Louis Vuitton marks monogram anniversary with NYC pop-up
Dior introduces actor Josh O’Connor as newest ambassador



RECENT ARTICLES
Patrón takes over as official tequila sponsor of Grammy Awards
Actress Demi Moore joins Kérastase as global brand ambassador
Ralph Lauren seats new board member

Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
Google to power AI-native purchases