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Mobile

Rolls-Royce targets aspirational buyers with Phantom app

April 25, 2011

Phantom

 

By Rachel Lamb

British automaker Rolls-Royce is further strengthening its mobile marketing with the launch of a third iPad application called the Rolls-Royce Phantom Family to push its Phantom models.

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  1. Park Hyatt crosses into London’s residential market
  2. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  3. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  4. Coty shakes up board, announces resignations
  5. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  6. Marriott’s Luxury Group launches artist residency program
  7. Patrón teams up with filmmaker Guillermo del Toro
  8. Nespresso turns to pop star to lead next campaign
  9. Global luxury market to grow by up to 4pc in 2026: Kearney
  10. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
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