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Dec. 8, 2025
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Apparel and accessories

Saint Laurent makes OOH magic with ‘When The Sky Blooms’

June 30, 2023

Image credit: Saint Laurent Creative director Anthony Vaccarello commissions the explosive works of acclaimed Chinese artist Cai Guo-Qiang. Image credit: Saint Laurent

 

By Amirah Keaton

French fashion house Saint Laurent is leveraging the power of marketing channels old and new.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. A. Lange & Söhne opens doors to London flagship
  9. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  10. Buccellati brings retrospective show to Shanghai
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