Apparel and accessories
February 7, 2019
Still from Travis Scott's "Can't Say" video. Image credit: Travis Scott
By Sarah Jones
French fashion label Saint Laurent is teaming up with rapper Travis Scott to put its brand in front of millions of consumers and modernize its image.
{"ct":"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","iv":"7826f06c2bb84c30ab45a08e250bffa7","s":"29f84d8dea5af8c9"}
Share your thoughts. Click here