Apparel and accessories
February 7, 2019
Still from Travis Scott's "Can't Say" video. Image credit: Travis Scott
By Sarah Jones
French fashion label Saint Laurent is teaming up with rapper Travis Scott to put its brand in front of millions of consumers and modernize its image.
{"ct":"NSqKv3l2B9kceQXdsv2II6BbqkPB9idPYEOBq1jK9ZBttkFQteYt1sIMo2RSL3Ks3eCSb6ZKgS2i9gSGZdDl5d0A9wbYqbfPSgU61Bfepit9LOOCKVzqkyvgXyYDLkmihrWqg+6c3duAi3AVIK+lMtpCI0VZgTitccWVlHiEifo00nuUeXP5DkNqZTIz\/R9ATzcyCSivMBVoVqbz6qejur2wZ6Y2J0MMJtw6xLBmYXP2yQqVEb5wxlFci4BW8dAd+Y9If\/mGng3rwYaIwbX4kgUviDokpo6HU4CCuihuYgwi1qIjMufR7SqJp1wYdct6h1hrmRCdg\/HwuR\/GsJwN0GgdpR8dRV4IZQPKik1GUWq05fXTqeI336\/sEQAJe01E4p1aLOnWbdycE+2y9Xt1QQH09eWOg4vB1PXAlLFg3+P1a2nKoqxU+awybZpMKkpbrjMkteqrELKDa5g\/eD6gseAJw\/sVJ0nkz4WPrljv2s5ABjbUVR1b+RCsXLZe+eE57+unHVtec2n2UwOOa1D7XD2D6Zx8v\/yX2Qgg34b3ScOE3DNpUcfsXldbqBAmn9EIjm5bG4eqa0B2qEH9AVgVq+3gkPQ8ztdmiVk2\/\/n3dA1Q78Ep6U5A6mvOv4+atS1mTrKu+\/6WSBlfrKK8gkMUPhiBCeFcskK5oDQtPziq32Bu66HKkv3S6NUt\/wPcuWRBAb\/WpAGC\/pIajPjKei\/MZWvK7P2sxyBX3yo3eP1rUj7KSKaM6HMHEcmUJMiEM0PD82SNSTPDdbvGFkXqGD8aPD4pzoDejLCe2xXmvSG3QMspGa79InGpSYDvGPnaNeSmXVKSllxdE0HCV\/yhxhIVuuckeIZR9DoPpt75H8B0r36+aXZL3JlPTiRLqvO72sDFHMp62C0tQFatDpvlNL2AkjALY+\/xeUJuUxyBWK9H1vvPmomGQn3ZrzfbyGAzj39JW562YeqFlGM9JfCutmyYal8enf1UwX4sM9r1sqkGgDn3XyT4WN4YFc9vgKyOyj5TY8koLdr+9pbz\/aAK69B1HbKEzdi3c28uqoxIU6RQH+UOidiGTnEHqWrpFQQXzMZfDzd+9eLuPUOaAwFssNdV88Mk78e+eiAz4bml6ucuJA6zmvz52KiK3fAFiEcKPhL0m\/wEcA\/qym3SjoI0YnhEkXlUGT1NANveVe\/lk9sH1t\/cFqKBdsrdDKDAJiFH10F6zZtZMg538rC7rEychA1N4L27Wnsj7V1EmfY08XUP7trNxzyaYTGzY0xZ358hQJQ4eEqlmjjE3P9wYz0bWC7m++29YUwjdJoxQkfCSMCZJQreqT8xC4qBnU0b1R+YATE956q7JBDFP9qHra04gE3oNNwIYHPn1twjZFNDQ6AsxrWFTcigq8lLlY11bCTBFDzgCVQcDQMKF58na5uTH2YYpCVgBrf5VcABhf78bJiWiNaeEURH5iTWm6LFgSK9E9QnbNJVrTaasTLqSM8HYedu+ybDJwiwWyz3+qA8w\/uz9HWRYlFVJHIpi+YVUiZrNITbRpmu4dMSDIv0s9ZYLtE\/rW5UbQIctulywv9gEMzeEjmOnIWHu7Gql8pBk5PVG8tuaVXL695qTgUIc3b3yIT83zF6KNs51Ey5nMaMbaGQZVSlHm+PWsemTLmQ6UKcIcyUKjVHtSNw1PXfY5j2O0XEskiDhuA5UXRIaTYYrkn33x1CaTKnpNq0yf9KvAqKG5xU5nerwHTonP2ni3f2bVPxAj0mWCFd4ev\/SuYDhj+aO+cIGNOWY+Sp7ZCRwejpcbMKVXgLvGrVswo4VEGJNAvtu03HMagV3LOCxo6Nqz0iDgNP7EkTtZ6A3vlKuRB1sJrgtrzbvIwdiDWAKFjBTt7f0qTq0JqZK635CKMPPmJNlCvhQope+5kY1QG4uK8MX7ViuebLeUc2MxsDDIyyyE\/IIinW2liIoUQ7hHW4U8fMt64nosyCS63ya+wn5laUKiPb\/vKhUVZb27lIaeHcQkMcc8BtT6gIlLx\/iwsKz1xDvqrNIAFNQcWpibdC7EI1qbH5XbcrgvH9w+Ud8R1BeyKULtHBvfdrVxEOJ1zwRo3hxE4WiuYlGyzpA98n8CDR2\/knCb00qWw32I0AkvgBu91OB9TLAFOhpM00kia1RPJPB+4MbnWVmfZMH\/ISlYM1PUjeZTH\/8TFCo1CebtQY4EmWYObkujsWl79oBXrxBPba8vpM6B2rilJNEQIDTOM1Cw139GZrg2Anc9ajXedN\/\/iSTT7kyHPh28+1xy3vZQmlXJ2kl3+\/1LVAymBrwgIWO8ZZ0B7ZeQWGdW9gPjyjeTr8U6wX8SLagZ9+K02OKomfkOxwTytlG4aVUygLL65DGlvPyOeZhKy0teyxJwxS5yiukgfwtAmx0DfyefNYykSstjYAUc3Kz9OAL7E8r60wsU5CIVcEkDATlJee\/2+xNQo0KVTH3oQUCkUngDC4R+5yTlMFhrUVHN\/FIw5oDsehfq95moPyU\/QKpVAje\/bqktaomUqdCKww+\/6rt+SSmNgc7Hcl15YY4ow6x4v0\/lTTJz8xxvtq36WMx0U4XeIRt0xtRHoXJvdndQZjiScygUDWe2\/BfZZunU9APMv4+wf5SOri2tE6rNpJJE0BleOZA5BDEXohFWmPloOTIQVX8amur52J8\/wENU8p9SZY23Do1bwa8RTIL6quZtZWlm\/fOivxWi\/oUoWZgOvtoKZmZQVn8ijjPI\/V2mIAsFgJ7VCVMdPhePj9h2Qt\/pHG19E7hPueEaIdY3bwNDuBUGTukewPm\/5Lj+b6ma7Mx6qMUSibLw\/\/5fTXA3cSzLMrladjqYMBumqiSdpqlHAC3SjLEKfj64Umdhow2cLVtnIAVWFhmxSQ8CjbwWSOnfRT\/vfZuFsvd6jGmaN1Lk0\/J\/Ae0jM+QheYcsC\/yQyUEcEblxJtMr+aZmHT0AmAGiYiYmKb0yji3cXv88cQ0LMxAMFj3IROTjtngpTpr8Gz0lL3XsnnWj8mYZ9k40vIBIsPMKXKQev1BgGZIjitGPd1q2Gbw68B2O1S0mYML753TePqnKTDGhJgF52E9pi6Id0eLXlZC6fzWVZY6Zvt3ONeIb\/fY7zPn15fMymbVPOV5P9Dx\/cwhKTAg6qXcqmNx1jrIiRjWc1gLgk7eofQtQxC3jOGkD6cojlC3lgGAbXyxVNACRt9UR8pyyJYWF0EMDogE9k4lYM43FHAxTygIwKCXUf+ttsY3Wq+\/vpjCF6FUt61+dgd3YA8mHbstcGfEFjJNx8elDEVFj3+JxUevo3CjeyfgUUCNLK4k\/A\/UPF\/NDBwlqeN93mlxd\/wn0\/HmL7n3o3AoZ+iVJGNQ6\/sXs6ZxOMN5g3Hf1L+CkGQR1o\/f58V3Bqp4iecRkrggiz8W9eU3o\/kyymLtFQsF5mUObdx1l8cStgb5dkv9ITZY85TunjbOuEPjmCacTOv\/z8a2Zbi1wQz9z4H3KRWtr18VPJ7lqT7KNlahJtVrr0LLzHXLa5GNxd2PGq\/udKPRjrKgjH6mrU8CHpJtdzS7ax\/eu3ZEmZoXjfBErgIHxy5gRt2J3DdYDsyyKLPQorautdj7NsrKv\/8b1Uco1tpRaUDT9GH5Kp5nHJo6lvQjk0CbI\/64x7q0ePvBMxa6EXek07SjkNeu3qZPKWbcamg9OdIjGCZjUKjj+AbZGSGN6x5yqT6Dc5cpkg4ARlbk6z81hq+PFLOARSq+q9f\/fK5yroGq5xXNzjThyUdBAr2Bs126Bh6h\/Ar\/soWMseIygnPbRKfaBGS4aBMz4RvH+qzpwc7jE\/26XlJFKDd0DElUQB8w4Ev9SKX5sXTJOXsiQn51jpcOMjP25AJWuApxo6Y6tci2gJRgLDfLvVXyn9eGG23KQnsMNAUi4upCRNPTApCyU6r7TOVWCc9Nkd9TOdQw\/rRHvVqIqK+vxF0qdpboc2MsWgEsQ8W2WtxBwHEgtNZlSw+0gPDqzLVOLRuH9iG3e+VouLEyCcy5t+bfqeDe1b5PSLQX7fsLTsES+vIWOvfFXLCS06f9v\/rH2NwfcQg\/5giCzrR9APbfUq5PycT9LM+8z+oYjYGItrR\/mBroexlsA4+6YcFBtDiVeBeyZ\/ZNefMU2pSlajQ\/13sWQMCPQV9caTp8FniqIe9bmu7DYECnKxAh5sdNPPENJIUckbNu\/3\/5CZb3c5eu3tJCAoqWSSrTJfl\/Cl7qKFdktZCH2G1oeUZ+hExFqllWbJjOI3ekPZwi06IFW\/s91a3w4W+4Tabkowj2mRpgHs8ySVk3Wqgna87iK++oPMbtoQFxtHVSXjMuPZaI6CUX2d1E6CG4aLDVBHfzuIXXaPtQpKGPA7rxIzb\/IWf0ZC8YAupj1uQcr9x+qD872Kal+zkH+CnMRwqjtdA4RK+1enc50vduZ1OvuHg8qcQMtxwnLLbNC0mgfFNVuXDPchx8Y4C1ZhXitFCvs97GvPwDGl1u7ypZ4y35Mv5CV0jG2a1nyvIY3JiZEmuMosheNH7TFq+DWidKhwGIJYAZKhMlOeY5mF0IJ1xqJoLC+1VrYGX7uoqYHh6eFGYdDLDAaW\/yVm48rpmyWIZE3WcS14eeisu71XZ73HxncQjoK6GOoZzZZ+GpptrE9zopHv0WF5lhuIfSaizAdn2W8yZUVpcpLqQi9HECRSA6npQKguq2wldXZ7KoAoqn\/DIMlnYh9+EFTfiDYOtSzsoZKvrTYJsICUPFHMqNy+xzI6n3Y9VmCAs9n9xqWZEXQK8zX8t8nneNWPY1u+Qobzmpmse0l0Jonr1f6hntp4xx82IxXkMPJlEzGpFHiIukow7TSYYbw\/1mNP2vAQ8c8bs9ZpbzeWrMPrhKaipR6ZzOcDSpgJzuMqgf\/5iQBOC2HMsrYlMoVfxjos\/wRoRCpRdrs1H9o+uBsECen1kFiXoUP7tMNHB82Dc4iSWeaFMH\/xFV3LsUro5UpCeeieS\/RpIiJTRhgIEngZUFnyUHGUVPnJEybKsQClUULDdffXu03Wrtu1osX4D3WsjjBaFbSz9Jaybq99Q+dCs\/tPVH4FYkcvMGL2bgyCWhInR4SkLUrSIVIzGp04F648iAVHrwYrtprY48r1\/KhwMhDCJwGxo3y+ZWPvE1r03BfIpU2ZhHa6omUAwcpBVk\/ihymPgBkkZe0+SnGb\/wJLp0KVjz6bYxyZTLunEAiPhVsxDYJfEMMExwQbTjcLR22wNDEDj6xjKpaGwOI+dbkVD8Tkm2gmiN5y\/nA3z9KyYtba+Ivq1T3xbohf\/lacSt2eqzeDDZotvFFxUGlWbMQQ8Ox4FC6ORC9XPnzZ62nf9gHDaYnbFb6LltRYa08\/\/oUptZXmtikLUEZJbAY1g86AZwnScLlWRDbBu7hdQoI3gu0zThLF\/q6CSBVHNELwBBq+gF+Oi79OexQ612OmIWJ2AMcgNgozwNBKc7QioO4xCq0\/qxYTrBFU33VF0yypsDO1o0a9ZFOyIIUOc\/isESh5+SimDWjVfUAF1RvUwQsgNo7rvFigOCxZuSlOmlD98dmJBZogL2NMIwmOeAH+y3G77Z59nl4Knud7XhIdJtUUP3JcdxVUm3btboJBI9iBZ2izve5zZtUYWF\/ebVVYkWC\/awTB60ObbCf3+QUFMJjPa8hFVn\/FB7tBTTJ8RPlbVvxseCceYJCDRitS3CVG5DncmPKI3dccPGn1eRNszmwB\/EGNSCHGh01D4zO+uMjemPgMIbfsO1uCo8d053IiVgILSyGvyDJ8mNWAG709PpsvBvsR89hxIgWOu78YQ6uhDIYsdbtT0VGvfVC3PqqwsXzpwZX5fHNPYwesyPEzc8TaHmH+8UFiZgvtHqzHH5ksuyENbT5b+HB4lgiuWiGatOw2Ujt53mbMM5irPYJSpBuATabtTrfgUFrYKqYP6j0kccY7ykFKugUGMKLMM+yYdBkpA49UxWLiJRJJpC\/bWJuEtrpQKQmHoqZRzN3VhUeTyKyctWH7zQXFlQE0bYBmJbFWvDbO1XAhkostKlOD3bhEJppbP6ZGIxjmmqOmkCKtrEaFUzty2o5FU5oe1hLzAsNOgb8ac1e4p7SScI6DeB\/8s188TUgcKpKW3PtUIBeoLQmpR0HVuMku42ssN+dov4+LzFY\/wvQ91iAYr\/HT8B0qPTQ2EwtZHAJQZIFTR2JHUXkgkI20UROb2oDyOp5NoWiIW+xPPxzsOvE1uk4VM2xezVJoyOtCoC3wKpVA68tosUTNQO91fxvplBLfvzj06Jw1ieEboVqxR7sIfvenBBZkfKkGICYX\/KhAoGMZ+xgJ\/mEfSVarcGbpxyonU1KytV9OJER3juLGuqr9e\/mpdmqS6KBPixYwc4cH\/ehXaQbCHh9LTB1SSZXX\/YTtadonvScrhCt\/UJV60dLf9wTtymoO40TLtjDOomVBXreoKKR5uQ\/mMof7GfHzsTWmC0pyxDzYtrhblCu6VWVW2RrH0aVTthbumNKVhC0OopnSMMzLQaiT\/aipEMXy9RRxd1TlNdLQysFeXv3obhAMhrlw4EuSLBiu9m9B9AfBQXvwbTpp+PkTr2BiYZsyY6GOZglY9amR5F2rlABbHID+ZMYZ7w8OZHu7EW+yn6sQZRomLq+SImtoVmn9YutDBDfanXiHw4c+VbSv+4EBSaknArbBQnv\/RY9\/wzV9CGy+X0A8YTB+PK4Yb1qTAluAvjUSDF1d3QabpJkdGWtOoJWGNzbrz8m3ozA0xvKSSJb87JIcjygWkXkMuHy9+6yva+8WflIsWDfZc6hYlpJhUBB+AzUpbUIrYz+sTYfrVwbGwxeFfGe5C6FRkr19cv9osWlrenk5kZXsRCm5h5EoPhyl6EK79GRw1\/8bsJ60X9w9ySaan2kSd9icelAqii2\/wPvH4oGl2o3xcygS\/\/dCMEOvqwVuJs3hBaOAD8G5ExXxOUyKwmRWhMqpw3VkjGpYPAF5XV\/4xzkFq89xxV7JMmJWjwsi9Zei3gsFK0YlvlesUcQHp5Om\/SGGLKPCOMeFd2eOBoDG1G\/7L+o4TI6gex2Xmhn101EnlVPj4RYNKbY5kJGEz92ek+\/aQ2Py3rx6DdPC+eTvgHGjKeI8KVRfk49UlXYevZKPyiPSb\/CIQ6GVQRhnpqmwKItTR6RIjDjYuAVbqU3viyMOzdKlLRaCJFkAXrdCGKJpBKYYnz\/uUazfZt36BQVZSaHR3XPm+UGYsYxd\/oHC03BcoJbPUMM8t00+zulDfGORhBhLxh4JSv1RdjFfaiNfnQwLeuZnPQq3b608fiY2A4J8+jrKp32SDK8iGUvyYPdCpQoQpOTRYHIEWBceTUnoN0CyNby6K5Qv\/huEUw7h5DBClpzEruNeNWHJHLWz9j3TVEsQeMmGXnQAJw9UJErL6XSIy5\/lSBUzH5G5uxH84X9EHo4kPcWJn+Gu9G068D0pK7Pe8+QYdo94NdASFGqImbF3jN2c9vlbhpUKcsxHbpOQqqpmL7mQDnMjHWwqK\/9oLiQ\/54xB2T9LT60A\/o\/QLzPpHLET0jfePHdko+0zSzrAz3v5DDaMKpWSGnMFIvbchMKS+PALnXhj9rUt22CNtuM7Yx\/Alo6WZQGmAbkURlBi1SOPryxv979to1Xh6i1bhq2IGUcoNjylIgAWH7gbmFwL9P7I1GI5vqZEOD1O361ku2oIOxxurYKjLSfslRdHDc3qzrwfen+NkxI\/dhbMZcaaUsUkvP2eFQVunRhiPJzP5BaJ3hP4tsJOVI0DInRLHdgSjd7jDsvffsKsbc7OkFbnJbe4zE+EXTQ217Yp4WfDRzdc4","iv":"db342b20e51115853b05116051282342","s":"ecb12b4524755061"}
Share your thoughts. Click here