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Mobile

Saks adds in-app style influence to mobile arsenal

October 18, 2011

 

By Rachel Lamb

Department store chain Saks Fifth Avenue is fully immersing consumers in the luxury world with a mobile application acting as a shoppable catalog, store locator and style authority.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  5. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  6. US luxury car market expected to double in next decade: BCG
  7. Louis Vuitton launches new menswear campaign, global pop-up series
  8. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  9. Valentino Garavani and Vans present AI-generated campaign
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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