3 tips to get a share of the millennial wallet this holiday season
Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?
Search Results for: hologram
Mercedes-Benz reveals revolutionary hangout on wheels
German automaker Mercedes-Benz is looking beyond the millennial market with its “mobile club lounge.”
Luxury Daily, October 28, 2015 – Capture consumers’ hearts along with their minds
Kiton, Chanel, Luxottica and Lexus – News briefs
Today in luxury marketing – Kiton seeks to build women’s collection; Karl takes cruise to Cuba; Luxottica not “smug” despite record growth; High-tech Lexus LF-FC luxury concept runs on hydrogen, contains a hologram.
How to reach the always-on, app-centric millennial audience
I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages.
Future automotive sales to be driven by digital retail tactics: report
Multichannel retailing is the future of the automotive industry, with 50 to 60 percent of sales leads expected to come through digital means by 2016, compared to 15 percent in 2014, according to a new report by Frost & Sullivan.
Top 10 luxury brand efforts of Q2
In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.
Dior looks to virtual reality experience to showcase quality, craftsmanship
French fashion house Christian Dior is exploring the parallels between technology and couture with the introduction of in-store virtual reality headsets.
Selfridges helps consumers achieve work-life balance in multichannel campaign
British retailer Selfridges is investigating the changing face of employment, from shifting work-life balance to innovations in enterprise, with a multichannel campaign.
Alexander McQueen honors late designer with limited-edition scarves
British fashion label Alexander McQueen is celebrating the retrospective of its late founder, Savage Beauty, with a series of limited-edition silk scarves.