Sephora has launched a new mobile service that allows shoppers to easily browse product reviews when considering an in-store purchase.
The cosmetics retailer is using Bazaarvoice's MobileVoice, which delivers authentic product reviews directly to shoppers' phones in the store or mall. With MobileVoice, Sephora can provide reviews to mobile users in order to help shoppers narrow their choices and buy the right product.
{"ct":"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","iv":"16f6d781d21a7204957579824c259f39","s":"2ba70a61df3f5c67"}