Marketing
July 11, 2024
Burgeoning consumer groups are set to take over in the coming years. Image credit: Finn Partners
By Zach James
The prestige space will witness many changes in the next several years according to global marketing firm Finn Partners.
{"ct":"V1c0d9CcW1mNq9f2QPIjugOaUF1RM5mCcVrRTJxOeukc57dzK7HW4A6SEQcuoDjqASo3R0SNYsHfC2Ueq7BthZB8KiBeMXR6k5nC0+L3rlqJiZQtJtOdiKf0jz7lNjyFMxUYI5kWAOaOleOwqs5rJPitmK32LuhTCAfWpsWjm6KeAK3Ph9PUlQ1BfwOaukPJJE16eKoF1otlTJsMjzWTr\/zYV2f1LwWek85cX+bQiAaNKEkqL2JSSKo3Z09JkEDx4tHItcstfIjrl5ufgGoLW96Bogs6hyJCJ3zeWNxlN1ID67bp7PLuHpkzW9u8PXsMVoM5be7zrOoWv8sp6VUFBp1HlARUAXUfYjM4dpfPorCnR1mKdawMAvsjqCwW0rW5oQjOx4xVSQeD620ochBj3UJsXlhDH01uOs8uDrd2NICQGNjBmi3coCrCdVmtvyvTiIjhvgPDkBrc6NAPGUsPhEtSosrhRo4OrGCxrPSFGapyDvrzpDpTrrdvkyOdYZSe2pfgA0GMa+b0hw2eiMxPZLmQSTSxZGUyUZ2Jt8US7j56uqJVM63wzS36a5KUg0lEGS0zv9yv\/6neq45QxnXEW1rR2E8Wl7\/V6WePIvIa7Voks6DoMJwjHp6DWfXF71jH9dQK+iPVogq1ZDzHKA3vpRG1LKXDwKHVzRat3NjTUYthodr3yTF1fjJ\/8Hbap0n6+hKanAT5S5DvzrUxpIlONQQ7mGBnSTEbYeL5bJCR7Oedyl\/pADOLWKfZ+Xhpvzmmh9TNUfXUOvhUgCKIa\/ZuvQ0xRB+tt88HbDuVjNRTrW3aYMRohKMI8\/D39Zug44zqQn24O5I9LEU2ROPaY14cypJ62\/2SuXjeQtqrgHHYp4PlaiPrqti95qUHnTQpdZe0s15Mn\/qnAF44NRoHLMNs0aCH7Nxp4XDyj\/R\/S3UwiOB+lXNOP3j\/BkiVr9mteVt2ab\/+NIs2eHEup\/bPYqppMUXHK0V0M7mRdMDPPRdWhnZaXzCb8VU2BUJMDb3yQtY35HwnZ5925n8+G7i5Ar08IVba88aTfcA9k+ZxazRG0jNfrkicTuTEPoY887MuvBZ8fIEDmubeFx3XgFvr3fM\/OvlcvFwIL63PWqxQdc+DYiztuBCNjWv77Box3eIuKt8XDAh9RAIvhaAe\/WEXVQODekyutX8RYIFgi\/wFZujP9ooVEJ3A53FFx8S1acyenaHv5z3ailL0qzdmA8lPFbsPhIirCC3vL3WF5l28pj419d58h+wAwsquOqAQgqFFlO4yT1VHGHfqszA4TQUUyhh+qXze6xOd0Dka852n2VhPiIhC+9hxwOttSm0+cG84xAe0qUTqUYeL+31GD\/n55KlKA9OrDeK7qoLV0d2Ov1C\/Ip2BsFmdpFku1XpHAVQG4o8WaeG7lLULzumdlZ9xdFnfdKjm3qgmPcA8KhOFduMHCzW0eVPR5DgnoqLhFuYLzR6pwBYF0IXnuRMH14k9sEobGvEn43mfQHDBhqc4Zs\/e5YT5x9xQevIDUzMy7IwXsTEMu0o0LgwYeROKvGsEDn6qfyGYZ1+7KaL9q0oKE4ILE3Hs9WO\/2xjSJqIeLzzrHhJ\/fSPGg+0+P6r3EB2lsi10JP7K5lpf1schPB1z+UmgC0bqsxyzTict534wXjSyFW4fuSWKuvpqVcalxltmWTdn\/iTxIa0j3W6nkKOILV6rej6YprOCUFuupLRiCMioCtyR8mjtMY\/V2\/xwszTsFZLWMaItxVX4BrnaXH1txU+DXhj3PY24dBj29jGj57Fq0KVh\/pmyLOoRFWFxICv\/DG6BHrWvkoRYTWJOQrNyylESwBNb\/VBt4iUqsJdkltt71bGHCWhwCj9QKBegqapdG2uOvDpV7yArEA0+uNwFw0hpZZqSoTlV5TnfyU2fTbxuenaRizpx\/mWFh5Ee5jSYD7HsXlGEHpiyPw4b+ivAm5kd0hhiQ26DkJWX3yQ2tJPm+\/f8N\/eqF4CRHpIA\/gFD+aCP1kC8fVMsCilXsnoRp\/01Nc4um1Dw2jrXINkqYm0bPgPD106wO3fxMbOFbY\/t9DHNUgDi61mOwMinuQCbL8yjlqnCR99R7\/224BiW+GMP2tOZavDKByNKVRRuLSC0j6rExVhLGl75lMHEyyLiNDfFuaXuRsFgvarvC4Ms7QS5BG\/mQ5\/8PioWL4eNInRvSfrWFa6XIqCCNm+X\/Lc+ABDzMLFqihN4+Og9mV4StiWlWV1aKoLzvB\/FF58QDxnK4WpDLprWv33CApMCiuri+FtgoyCNFV3mtWse6I8lmGu93dZ2QgDBXLQC9dW2gKabbtYS82FI15uDo7JathoCDxYMj09M9m7N7svjpoYsWOIYyr2U2yh71zwlZP3y2tpTJG75VgJTZFzxmVZsJWEw1lqNJ5K4XF7p49LfSev97PITCKJkEVVV9FpFcCAylPlNOqOS+NZ3SK0PhQLOIbgqd3JTGW58xI3CL49zXgScbtGBzKTA4qIpNc3Igv10575G5FeyKaHHnNO5\/xJZNhku\/Si7pkeqTOBooFcMSjlkiAsdDw2lo5UqWBVzv1J\/9K5EPizZc2iZS4uDk0gb5PgxS8lbZW1zLdCedmVx3Wky1eRXbFoyhF\/fCPW8+mxpNt3gavuXRi1bXYvPM+95gOJx6W+YlgxmV7BYKZFrlny6hb\/XExpF2IrYMcYxClehv7ziqZII+3EUFxs0Tx\/yHnp5SnSWY2iSV7fIS2DCjkUN5RFGU6L7go1OYGYFVwMLaEVUqmdEYMwrEmjXzOjIhZbaiqeJ3axhOWFZOksQ+1B7Vi5Zj+brdD219+XZrnaAJe3o5\/CpE\/QNdU+L1QGcqBtT6CdQYZHtlS1MLygPqO1WIPwX536wgkTf9PbbHwwZq6pM7zXBDTXdXz8YMJOJ2UBuGYeLUNR0ZUWt9lFVWNDFYr8aJi8PWgrcu6qJ7ErbF0ygyr5T4d1MP1CyLAvclPVMcpC9c3L+soE0SubeEOtvPASKSiNt8GZd9y04fxL21nCnKENQRynjYv2+E9qst1p7juTpSEOcoDDw4UWZ1jxv5J8+HTi11w7FY8VznyEdDIiN9HfOaA3G2eaMlnCugnOah22YvJz0SKSM7zsN6pbJPsZ6goOF1\/eeLi+Dz2fb6xg\/hXTNxV3p6DvOCR3jTT5dtGKv+llFQMNqQvK5Rf2aiaJ59acTMNoMJeFW3R5\/XiB5+Vbrofia34bfYIMT510qqkEvmBWrrdLFE1FujkzIh8iw78oWkk1gLW2ofxMmkGZeguXGNHwjHHxS\/gSqbr4jyWEA3QIWI1fn\/8TwvDlM3CYQgsqBG9\/M1xO5JZX\/LtxiTIkCfrO1KN3Fs3Oc7sFs5OYCZZBlcJEsNtbTOisMO00re9Hc5VfIrIk5c7rMmghuyk08cJNkNHxqbcH9I\/sEJpxvx4TSsohK\/VDwDSS5c1ieTsnyBm\/KhYEHqJCi6GmRSOmNZQMdQv9M20bmSX7vspkxaKr1UDpTvRGrSh3pUBgt\/wcbS16G9hGE2v+QxsobxebRZDjsCb7w8KMkUJuuk23fq4XTx9NNCfGwy62FL5eXFKLBJDBtx9xGW8ncBTavUsIKrlpvAgCejFIgM\/BQjIYHN\/qeXss96ZmkngI9BY4xUL1\/ilRJ2xcgGgx21hZqmKEw75TXyauYx0S+yY5eMkWFMJMDb6Vlee1SQ8bLhVpTgMJajuwafv\/3TbzjnJ+wCor\/Sp3saIQ8C2lXtJz6oPxc2xSYoQzUpxvoRj\/8p9BA2saMl17bIzG7Kct5RClM6vevsS+96AbGeAIgGzw8Sdxhy1A73SibjYhDoNeb4mcceRvikeAbsuXJk9zXCXviJFkJjjWDrhyYQA\/DOTOYGwxsPaHRw2Oj0IxCAuf3xjM8NwNxhPpmZdDo7NE0YBBk2fPyFT6ohikDsflDbDugXnKDyetqjr+RdwmEl4qt+yn7RhkDwo7ovsDjWLr\/2c0qKJn2RXQ9mEVKHK36uibX\/6bI6W5lHL4QEg7dBfODXemFFWLTSH1bZs6PUR4OarbqN6JdGnm0Q4xy+jjUHVXy8rMZ\/bUg\/oWEwdH7CDAft4\/BPXi5hRlQXydbImKthQHGUIL+2OHgXpLEZfLCo+Km+eLMYchjjOOtSdpw2QQH+SRe\/QSF+q9vq+jOISVUNMdOLS3w7FzS60G9M3\/2dH9t1aOMxE4zBiuE0Tvb05leune1UwjQy\/5orKMeL4QigfB1pKi1czTSyFKoJ1dOMYkXwyaDDdBVNwnfwdemTeQyO9FCdiVSgtVURNhIdHJQu\/oZ5fskc+u54ctqjI12jCtthrxP5l+on4vFYj3ALOoSiqNbnX6lYU9tXHz9sXBx2bpYJMhj2SdU\/5g\/k813jLhpz1ZbAfZ6r5NPq8\/eY9EpyuEsnBZVItd+5Y+Kf\/phBOd5yHXft08mcngqN7rsXk84R3qt7a91TzrsAc4V0e8uRF3VElXv+5DF8n731H71ZqOtigVSGkQabwVSU4GRAoRkYsg0W2khOI58X0DgfUV3XYC6ms0lFyQ3Yllg6ITN6JR31+uUNcJljzYknoe3exDqAM6uFLAgD7B15jL8M7lEsDTaobEo9IcRMZg0Bj+Hv30A3lUwV2KXRLf9jgb4pT\/pfUujpObaD7wDTmo2T5ob9fBSgCBdDFeqpBbzan6791LdRMje0wJitvy0eOvDKFYQcvBJ3xR5nbplXqbwq+OAFbsc91Nb1YqLPlKl0tmVcoat4qzubADbwp9hM1GaHlASa9cXt7\/IO4soDKf827iRXrA5RCLOoXeuzw+tgtcVV8pJd2bv7Ba9luxtun+PulPgkB7aLTqjWyOqdWUFvaczh0oWQMt5XViTUbaRy\/mziku+5TTHYtgUpTut+Wm3MKB76hMw3QtPEzvpO62L65KtIAi5S934n3VdRqFvCnfXO6uzsOXNmYj5HIiWzDYXnBpy9mCCaq4ziMx5zbJfEVZEMoDiN61Yg2NYIEq1QYmUb2Y8BdugkAVBqXbdFbNlIQiowi1c8vo50REd65DxvnLm\/MX\/t86yCcD7kL3jVV57QVXUuVHQg7JByliqsJbq5U5kW2H+\/Wrmdi0jtV0WM9fRW8Qjo0Ivw4fPumC+EQ8zPp8BjDKCcfOIbJsXZU9We47y\/ItH9kADW0kVW5mapq41r1u7R6EJwhMnvJ0LPsilRpehZA4hYPzziHp1DRZMscHF2OJtkFJbeqMGce5yk86OQmt2cKlRrS0V\/pYXOt7nGOwT1zRX7um685PFDt72A2egKdxvhp9umN865Vroj5yytVWGpg7EWv9N0BcjM0QA+3+yxdK9H2+EIyefdqxjTJeCvPIL0O0HiPlsuJOre1PhtaQC4ctaXZdqcZS39TlHFFwKBFsiZJTBIT4ak1HCFyoWrGfS0U+Cp9\/4khJMBshRqSxPHaQ6rMV8UAKFT3WmMfOB7S0qei04NoJ\/y4bvQsv1HknZsS5g13Mg5m8c3pU\/ZHOowoeAAASMMqBG0c1+Gq8KaIiYT0yywij34LITEewdQP2HM5LCJMdFcbVu4AdhbmGjD2ivLDS9CcoepuHayPCp8PP\/CWPM7I5Grpoqoz4cMl+FAPT5Jvwx0MAOCyvtl9hvEgxeM8fCIf0RG8KE7\/cb7sJJuYReJWhOJb1RHbIpD9xz0rj+KWTtgOUEjnO5fu2\/A9ntcLGdDxlwYEuqjo46Orh4N7jdLEPr9Aaf2LMw9HnPIVOkCqENxiJA74z2\/+mKU8BZ+XFi8XYyFxyEPPx1dxDEwv7ftevDnacBPLILKfuJernhJVBIFIHVO8KFTyQTIIQmStu5qDt+EivAHhAJnWzUyqoB+vA3NDRQ4eye0XOsj55M+UyKkPZ\/MHhKKQ5Hp2Q7E8tMgkWXHyJmuWtEnVWJU0P0Hp6HiQVFSZ5ASBrY8xupI1nlDpkRBckT7q0CE0TZu0++g0YRiE1QwN0bGi73lJX0IJ6ydiyYa\/yf5j+SzIBQjVaqT8nHPxVMTtJGRHrx9y1725N90w7jyM2J5TEbfstztnE9b3O4nX2M4gnsQyUKyS4TUvcfHJDd4Z6hFjUhvpc+mGGXZ5erjLVWHRITJWACcMG3IZMXSDtaqCWpofYcWANOPlvjMwX3J4UPNSLhiY84Pc4xwwrRBTqiHGs7849jwdNdvFLOy+6Ss1hhcYVwjpWlKIWG1qhL3p2+vvXksY5szHsI2jEBE1J0ScE6eZMCoo+WmEFhPV81w8Jjy0\/o+v146hLZ0G1JZNKfc6e0zuLAFUhc15yVgWIxTFNzkqb7GjDnJnU3vOqQ4L1V\/8StY0m6LJQiiu\/0mg+VC3gY2sclSLoeiBdB2ofyOkgZjWRkmuwHHjyLnubpGlKM2rbltoElezKZljoj6kxhcvxDrGJYY0CeajozRCGO8nLL2UtYXI7gH11TYKHY4zbeEFkCnYHMYKTow7lh1syi0GzSle0hSNDFQv50UCdkR5\/VwXnyCN8e9XKD8yOFBe9o7d04GV4YGqoS8bwHd+EP6ede5LShtyswtVnsn\/iQAxR3kOCPcNlfs\/EjV6K+ZPB7bgbeGR5LZqap8\/cJ05NVWyrS5d\/x19a0ntYvUzxVLc9xcMbDl+Sw6HRUgorLkczOQLd2JGDL\/QvlIvQ\/M5HiOwn59maCXkuhd2WFnBKk7lqtNidqCc5NpybfThbz2Yw6lUh20YL6MjTkwNjjqzgk4PCENKfWkjD6NledNrSi0UGNTNw5gK8aqCAdLB5erAKv\/Ld6hxE3EyO2EneYsLyOJ4y9JyuPLXPD666RptsE4qXvGDzt+b+C5dG1ucEh6lcV2A5t4JhfVrRCMBWTLQ5JHOzmimassHu4V14yS15xOwvqkvp4LMS+L\/+qZpCUphzFVbofmw5cGnRVNvDSZrfzBw3sNv0JX6jtOBJSrKCAOqnWNBW8tDWpNClpCiLwe4zMRMBXZoZUp8SQsrFr6hgespxmCTl6DwQ\/ba1eR6zO2vd\/8D6DJHAtv4vfK0uANCLD3CgJclf288b2hCpvWjayXdVVHm8PeBijgMaqvCQE7yIMJNYQqvbkdJiX1d8NnAXzhqVG4nstpWZArTjtNxCVQmOrh3qlvEdckl+GqavTT8YqliAQM41qDNBuWbdxD1VsbNTSVq5xGZarSnaNUO33ZcoD6hN7xFR8GKHig+QORJgnt4bHv35qIq0XCm3lKKU9SsxMgwD62QkmQ\/50ZdjLZ8UjVJoV+wMG7VxfugpjaNZhyPiU3MzgxVfLqrA4reqLFq87eyLgF9ZbmkXdX01a\/MT7c3N65tc4heftvfECbnEf16KvPb3VrBjdViz5Oyy7WSfKjdwO8bwzQH\/C3UUcKJEY7C7jywj5U7KU4h59pQQaFvY9bytJ89qX9IiFuDOsko\/N664laDpQDce1kyILvnJBYXZLCURiD3IGjphCnkTQjiEIOfCtF447XDYowen7iM9w0eXcNLr+vIohYRazYYsvOlSFQZme74gdMBa7Pv8Ep8\/P6P8eIgrG5CQptzsHAfNRDhYZ0InWiDKQ3gqrL2aSa5cdH+XxU9bKGR9BRrgD4cqOKGtbov8ST+h3ocuUThqBsOANLWwN7CclOCwlnV064nDSknLEoY8GtwRbCyNGENMkjZfziBxnU\/HO\/2zy05KU3JfqV1ImaXUDQD5NgWlq58dYyuOcsqlYvwY6u85ao\/2y6w5QAaEo7pnY2gSM5XMvvUcXK6geeGPC517NeyO5yahI9Vz\/vfWMR2AlzVW0Ev5HEKqKpn9DAB9XAZG+WQ\/A6fMCs+ZLFjMwMsOLDmmQzuVZDkuDZlmT2Cc\/AYcBXTGvKvQ4rswKgzPz1nfvqr41LDiakgO\/sEVhzuxD9+1UdeZCvRXFYRfzDmFWLHD4yHfk4pkDICNbTzfgF5hrL0YqVgA3cDaIO3WqVxuN7DVmyMPHv0SKnUE4yUfsJluZMkLuRppoUavl6aQh3ftKo8NG6O+ovGT\/pRxEhZsTGoj1HhLz4DgiWp3s7tmN5VmnXRuUOGNYDtVdET2EC+83ntghdR3wYd5vo6d8WdX3qCJZU+qwa5ayG04aYX1zz1m5KRMIGGBTpBL8pmFKeNP6sqoYy7AoczFV5X9deh2yJjz+qZeueoqdmpGWWtAfvTebxVQuDka7I\/U6l3yQUSU5ZxBte+Kgl\/1\/5grbNVoa+MxE9MDY3byxHtwTVwfkclcbXPY5n6yHRv6X+cFH5b1BT7n8tlMm+AnjOClCzWMzF8GGNEMwzbW1\/hTbbTghrwETSAwGqWucZ82BSKRdpbsHzMK+GAiZvg0lKbnAbW3mEP20ooQ5Y2at0C4\/0T4Mh0Pecbo1UH3s5LZ0rIAU45WLjfoMgT40zIYoqNpYsyopx2k5fMcAahZ5Zem5rpW\/JEyp4JO18vTl9RCfjmq84y2wiAQyt6qTtuiy7vF9F3A89K\/JnQ5G8OTSp0Fbh45VCYsox+6vPTswkuHkUbpDUw0SNEWpD5M8IlrhsU0Nfc+yQmh4gpf7JaiX2YWatjvKZndsQN0An9VqU2S0P6s\/uxO+RlAeQKuM0e4O2drL4y7cGY7gBrlsSr5+XllBS5sh+HYwkIz68eODK19G+EAWm7ievzJgG0vZQQjR2ZMQW9GiRRlCrYG95CwXVVD0epqP2FF+d+pitN2qLVQVWSCbHfz4kFr3UkGHBoj5WGsAHmFpg5Gl329XlBkYn74Lmrc5h4rixvx+xHl3QB+\/RGrM2drHGyY0bhC5cQZy3rqFOd39T\/tsyUMEVAGlbMwq3Y4hoc6K1gkSTw9tQvaKjB4Z8Tjq9WKPhatN962UuzZ7JBB+dy4pd2hbrtkQOkdDG\/YR+u7oIaTNz33kI3VSSiLPaiFICKQRQ\/P1IiOIETDk+xwmsYYzeEyJ+GywoKSrWtUs29lwuCU8O6EoswMiTJY53aCZcYorFof6d0gw7QU6sVF0ypY+H8xZnjxoXxs6Zswpdi\/ZB9jvg2dUGm+HtSVn1GqWziedHwvr+gCc6uI8x9l+ToHSmnWiooMqCuFg3OgpTuVMpszr8zgBM52lQTbui+ZiJUxeCLykcZYu\/tkR0ut2g7B0q4rU5RDHynfq6sPw3WVyFV63s51BdIWr6ycI937jVakWBz9M+J7rNEKvpC0VGSqtB8p+CSOlLm5KQSbH+TuYvdlnLOR+H\/Us4qHcRC4H\/FQG520767N1R9dHhni8ioGlyz5ihgZvNh2xPPgPRrWmQ+3XeTRdjOomxQc3h9MQveK5eD1AdnKzkeglUUHsp+IIGJhghclPR497ZPFzgnu8sEjzfGNVxSXwGyvywt1wbc\/AXTCjWL186hqadRpoeELxcKk7ZVq+h6hn1ITgx34\/eEAiVD8SdnuYt4ugdNCwgiJ5cWwIubGcq2wy8H9CiXB\/BCcgWvip1Yjx+d9HdrMy2PrQjyWrDgP4oPSpJ3X\/rRoScTKu2tPMx1cMTJn\/3RAsh\/vzsVvRVuQt0RulCAND2H1fws\/tSgtPk5JAqGZqDzU2ETYNWGrggIzEaHMgSVJs8hVn7aRBzz9qISa+xdyLxDUegaCY1Fz62KWBnTxdNdi8thHjE5PWUVM1R0Ljs+dQ\/xL5Xp0IMdg18XY\/J4hlC73X13MjHZ6Sc08CJPQH226dh2HBoa1N3VImRIh4XI9rlQ757ee4qGni3lzOByJ00MnZQy12mH6lO8ejzejOlOXJ9JHJvnY5tTVE2G\/ovBmX+DwBQgq8tpySlWBb+HwQ84sJI93KYAwPSRdPrfQHqCabIPXxgOJWQIsluBCmdtRIZ2afT1V91tUwgmDw9Lql6oZdI43mt65UbNyrIyBzykoaCen0b08EJAM8GIKaXUHGYYl6CRSABQIFymEerdZ\/CMoBFJVKXr56\/CCDCQXpe8wOPBu1mk4nUb3Xi9ssg3uc3fw9lsIxF99+3IkndJxPSI8ikeUip\/2ZTgnOcLE8e21IHGovDHcEk5fEpO5g9tqN+OsnotHriyFD0SCYI5d9ZksdcQcyCx0J1kgZkVPhMqvPrkiX8pdt\/erw1DcKJoW47USHxqjKhsank2d+51fbPGZwEkXOyWmBZ1JoyTFpCmuebRTL2sk6ks46PN5jtqaHOZmupa\/VMaHY8FkFzndY6I4WwsaKfnkzxft1NtgiIiWoOP7ABL8KRtNaylgkSYxeLX2pViW6joCu08FgjSUq78Rag4lUHatsLGeh3anaT4FoYrMlJIbV5kOAtxKYeX5Z\/Nlg8xP2rUR4tPN6ZY3KOJCg3fKCmlGbYJNLGBCAgjOkaZCSKfkI8Dasf8lAKioSsuiFXsFypNWNvd5LVj+YH1UT8qQQ2BDnx3DwAmkbivWhpZvk+P14DYA0eiCBJgNF","iv":"0e8ebb63580b60bff192929f66e35d19","s":"f93bda46e399b56e"}
Share your thoughts. Click here