Retail
August 28, 2017
Most marketers are sending emails with subject lines that are far too long. Image credit: Yes Lifecycle
By Danny Parisi
Email marketing is still a viable tool in most marketers toolsets, but shorter subject lines are key to making them effective.
{"ct":"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","iv":"c2c419a04c735d6649f766d9478d3b6e","s":"5dd7d0d31ec23592"}
Share your thoughts. Click here