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March 25, 2026
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Commerce

Singer Troye Sivan signs on as Penfolds creative partner

March 10, 2026

The last person to hold the role was Japanese fashion designer NIGO. Image credit: Penfolds The first crossover between the brand and the talent is two distinct, limited-edition Penfolds Bin 389 Cabernet Sauvignon Shiraz designs. Image credit: Penfolds

 

By Zach James for Luxury Daily News Service

A new, multi-year artistic collaboration is beginning at Australian wine producer Penfolds.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
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