Starwood Hotels & Resorts' SLS Hotel in Beverly Hills, CA, is attempting to provide its visitors with a well-rounded experience with extra emphasis on comfort by introducing a mobile application.
Apple iPad and iPhone users who are on-the-go can find room information, check out restaurants around neighboring towns, offer feedback on hotel services, decide on spa options, as well as obtain information about a variety of nightlife venues and activities to enjoy that complement their stay at the hotel. Coming out with an app seemed like a natural next step for the hotel, which markets itself to the more sophisticated novel vacationer.
{"ct":"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","iv":"caac3d9becad67f2c94a566d0efde492","s":"eb10f7f851b3fb5b"}