Marketing
February 7, 2019
Snapchat's ad sales have rebounded. Image credit: Snap
By Sarah Ramirez
Snap Inc. surpassed expectations with its earnings for the fourth quarter of 2018 as the social media platform has stymied the loss of users.
{"ct":"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","iv":"f3c035d8058b662b18ba05b7b22796be","s":"15fbdbc89eeec283"}
Share your thoughts. Click here