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Dec. 26, 2025
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Media/publishing

Snapchat’s Lens Studio gives brands, publishers robust AR tools

December 18, 2017

Snapchat's Lens Studio lets publishers create augmented reality content easily. Image credit: Snap

 

By Danny Parisi

Snapchat has officially unveiled its Lens Studio, an interactive tool that lets brands and consumers alike create their own custom lenses using both 2D and 3D animation.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior dives into French Riviera with escapist fragrance
  5. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  6. Dior, Rizzoli to release book on Lady Art project
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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