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Media/publishing

Snapchat’s Lens Studio gives brands, publishers robust AR tools

December 18, 2017

Snapchat's Lens Studio lets publishers create augmented reality content easily. Image credit: Snap

 

By Danny Parisi

Snapchat has officially unveiled its Lens Studio, an interactive tool that lets brands and consumers alike create their own custom lenses using both 2D and 3D animation.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Affluent consumers look to feel happy about purchases above all else: report
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