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Apparel and accessories

Stella McCartney goes prehistoric for ecological eyewear effort

February 1, 2019

Stella McCartney cast dinosaur statues as characters in its campaign. Image credit: Stella McCartney

 

By Sarah Jones

British fashion label Stella McCartney is aiming to prove that plastic is not fantastic in a push for a more sustainably derived eyewear collection.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Sustainability’s next act: From ethics to economics
  10. Equinox Hotels to host third annual Global Sleep Symposium
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