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Keeping digital branding simple and accessible is Stuart Weitzman focus

September 25, 2013

 

By Jen King

NEW YORK – A pair of senior executives from Stuart Weitzman at the Luxury Interactive 2013 conference shared the footwear label’s digital rebranding strategy that exposed the company to a wider audience without forfeiting core brand values.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. US luxury car market expected to double in next decade: BCG
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Fendi pays homage to artist with playful puppet fall campaign
  10. Audi propels Santa into the future with electric sleigh
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