Marketing
November 1, 2021
Packaging is one way brands can illustrate their sustainability commitments. Image credit: Gucci
By Sarah Ramirez
Brands and retailers can create a competitive advantage through sustainability as consumers becoming increasingly environmentally conscious.
{"ct":"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","iv":"cacc339d7866ad586b55726eb5633647","s":"802bc3458c1c32d0"}
Share your thoughts. Click here