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Tag Heuer aims for higher customer retention with agency appointment

January 20, 2012

 

By Kayla Hutzler

Swiss watchmaker Tag Heuer's British arm will be upping its direct marketing and customer relationship marketing with its new appointment of agency Tangent Snowball.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Panerai docks in Osaka’s Hankyu Umeda department store
  7. Swarovski, Ariana Grande release sophomore capsule collection
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Longchamp, France’s Shapers Club form artisanal connection
  10. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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