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April 7, 2026
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Events / Causes

Tag Heuer employs young designers to reach new consumer base

December 22, 2010

Tag Heuer held a competition for Parsons students to create watch designs

 

By Rachel Lamb

Swiss watchmaker Tag Heuer succeeded in reaching a younger audience by holding a contest where eight teams of product design students constructed three watches interpreting the brand’s classic Monaco chronograph.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Global secondhand market to hit $393B by 2030: ThredUp
  3. Prada Mode exhibition coming to Chelsea Hotel
  4. Louis Vuitton adds to Color Blossom collection
  5. Sustainability’s next act: From ethics to economics
  6. Alexander McQueen takes Manta handbag underwater
  7. NetJets developing exclusive-use terminal in Augusta, Georgia
  8. Equinox Hotels to host third annual Global Sleep Symposium
  9. Sustainability, social causes core to Gen Z appeal: The Future Laboratory
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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