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Strategy

Television – Luxury Memo special report

October 13, 2017

The world of television has experienced rapid change and brands need to keep up the pace or risk being left behind. Image credit: Bang & Olufsen

 

By Danny Parisi

The television landscape has undergone massive changes over the past few years, changing the ways consumers interact with TV ads and forcing marketers to come up with new advertising strategies for the channel.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Ennismore picks Bangkok site for first-in-region SLS Residences
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Exclusive Resorts purchases Inspirato for $59M
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Laura Burdese to succeed Bulgari CEO
  10. Dolce & Gabbana debuts Devotion fragrance film
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