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The art of reopening: How luxury brands and retailers should get it right

June 5, 2020

McKinsey imagines a post-COVID-19 global economy. Image credit: McKinsey

By Dianna Dilworth

As stores begin to reopen, many brands are trying to figure out the best way to lure customers back into shops and make employees feel safe to go to work after the pandemic has left many fearing for their health.

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