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Retail

The Modist responds to luxury’s lack of modest high-fashion via curated ecommerce

March 9, 2017

Image courtesy of The Modist; model wears a Mary Katrantzou maxi Image courtesy of The Modist; model wears a Mary Katrantzou maxi

 

By Jen King

Online retailer The Modist is leveraging growing global demand for modest apparel by demonstrating that the $484 billion market segment does not need to sacrifice high-end fashion to fit consumers’ values.

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