Columns
May 1, 2018
Kelli Theiler is a strategist at Roundpeg Consulting
{"ct":"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","iv":"f59d29b9f5cb0bb01998ad5e4048f9cc","s":"6b9695234f9d8b8b"}
Share your thoughts. Click here