Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.
Tiffany wanted to create buzz and excitement around its new collection, drive footfall to its new concept store in California and generate product sales. The jewelry brand also wanted to underline the key differences of the new concept store compared to former incarnations.
{"ct":"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","iv":"e7444966bb162e14df3f3e01caa70e55","s":"77d6369a2b4bce69"}