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Dec. 18, 2025
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Sports

Luxury makes presence known at controversial Olympics

July 23, 2021

Omega has been the official timekeeper for 29 Olympic Games. Image credit: Omega

 

By Katie Tamola

Some of the world’s biggest brands are celebrating persistence, dedication and Japanese culture in inspirational marketing campaigns as Tokyo 2020 officially begins, but the Summer Olympics are less triumphant than usual.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Dior builds five-story statement flagship in Beijing
  4. Moncler returns to the slopes for Grenoble campaign
  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. Louis Vuitton shares names of final Watch Prize contestants, jury members
  7. Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
  8. Coty earns ‘A’ score from CDP
  9. Audemars Piguet explores the extraordinary through detailed series
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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