Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. Matches plots second act under new ownership
  7. US luxury car market expected to double in next decade: BCG
  8. Coty earns ‘A’ score from CDP
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Kering loops France’s Ardian into Fifth Avenue investment
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Sports

Luxury makes presence known at controversial Olympics

July 23, 2021

Omega has been the official timekeeper for 29 Olympic Games. Image credit: Omega

 

By Katie Tamola

Some of the world’s biggest brands are celebrating persistence, dedication and Japanese culture in inspirational marketing campaigns as Tokyo 2020 officially begins, but the Summer Olympics are less triumphant than usual.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. Matches plots second act under new ownership
  7. US luxury car market expected to double in next decade: BCG
  8. Coty earns ‘A’ score from CDP
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Kering loops France’s Ardian into Fifth Avenue investment
VIDEOS
More Videos

MORE IN Sports
Seabourn to broadcast 2026 World Cup aboard luxury cruises
Mercedes-Benz locks in with WTA as exclusive automobile partner
Louis Vuitton named title partner of F1 Monaco Grand Prix
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
New film from Moncler marks return to Winter Olympics
Longines renews Global Champions Tour partnership through 2032



RECENT ARTICLES
US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Follow @LuxuryDaily for the latest in luxury news

Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam