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Sports

Luxury makes presence known at controversial Olympics

July 23, 2021

Omega has been the official timekeeper for 29 Olympic Games. Image credit: Omega

 

By Katie Tamola

Some of the world’s biggest brands are celebrating persistence, dedication and Japanese culture in inspirational marketing campaigns as Tokyo 2020 officially begins, but the Summer Olympics are less triumphant than usual.

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  1. Secondhand watch market stabilizes in 2025: Chrono24
  2. Lamborghini deploys brand showroom in Egypt
  3. EBay presents shoppable Super Bowl weekend activations
  4. Perigold, Olivia Palermo announce design partnership
  5. Coty partners with OpenAI
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  8. Younger, Asian consumers fueling luxury growth: Bain
  9. Deadstock denim from Nona Source dresses new Guerlain drop
  10. Gucci studies connection in spring/summer 2025 campaign
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