Marketing
December 26, 2017
Image from F is for Fendi Instagram. Image credit: Fendi
By Danny Parisi
Over the past year, brands have had to adjust their strategies in the face of drastic changes to the landscape of the advertising world.
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","iv":"3d6b2d21cf21e577b364a16eecea8ae4","s":"d6a7b523f50670a7"}
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