Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"79ecae368203bf72b27cc5c9f3cd57c6","s":"89cd2b519e89ee40"}
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