Mobile
May 29, 2013
By Chantal Tode
Twitter’s mobile advertising strategy just pulled ahead in the race with Google and Facebook through a mixture of real-time content video tied to TV viewing and ads targeting TV viewers who have seen an ad.
{"ct":"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","iv":"2fe112f6eb94b584d21e1664ec464a46","s":"de0c073639704b07"}
Share your thoughts. Click here