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Burberry, Gucci, Zegna are online fashion show masterminds

January 20, 2011

Brands are using fashion shows to engage consumers

 

By Rachel Lamb

Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site traffic and engage consumers in a way like never before.

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  1. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  2. Cartier celebrates 20 years of Women’s Initiative
  3. Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  4. Inviting nominations for the 2017 Luxury Daily Awards
  5. Inviting nominations for the 2022 Luxury Daily Awards
  6. Louis Vuitton unveils Art Basel Hong Kong plans
  7. Dior creates multichannel campaign for golden holiday collection
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Louis Vuitton names second edition Watch Prize winner
  10. Price hikes lessen brand affinity as luxury shoppers grow savvy: Luxury FirstLook 2023
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