Luxury Daily
The authority in luxury news.
March 15, 2026
  1. Burberry unveils collection inspired by Queen Elizabeth II
  2. Creative director Marco De Vincenzo steps down from Etro
  3. Chanel makes ambassadorship with model Bhavitha Mandava official
  4. Luxury on trial: What will stand up in 2026
  5. Lexus to stage installation at Milan Design Week
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Men spend more on luxury, but shop the same amount as women: report
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Baccarat embraces new visual chapter
  10. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Van Cleef & Arpels channels heritage of luck to engage consumers

October 15, 2013

 

By Jen King

Jeweler Van Cleef & Arpels is using its brand heritage to pique the interest of brand enthusiasts and general consumers unfamiliar with its inspirations through a microsite that generates eight-second messages of luck Oct. 7-23.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Burberry unveils collection inspired by Queen Elizabeth II
  2. Creative director Marco De Vincenzo steps down from Etro
  3. Chanel makes ambassadorship with model Bhavitha Mandava official
  4. Luxury on trial: What will stand up in 2026
  5. Lexus to stage installation at Milan Design Week
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Men spend more on luxury, but shop the same amount as women: report
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Baccarat embraces new visual chapter
  10. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
VIDEOS
More Videos

MORE IN Internet
Gucci drops see-now, buy-now Primavera edit
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program



RECENT ARTICLES
BMW brings 1986 Art Car to Hong Kong
EssilorLuxottica hosts vision innovation summit
Creative director Marco De Vincenzo steps down from Etro

Private equity gains ground: Bain
Burberry unveils collection inspired by Queen Elizabeth II
Waldorf Astoria Los Cabos Pedregal finalizes large-scale renovation