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Internet

Van Cleef & Arpels channels heritage of luck to engage consumers

October 15, 2013

 

By Jen King

Jeweler Van Cleef & Arpels is using its brand heritage to pique the interest of brand enthusiasts and general consumers unfamiliar with its inspirations through a microsite that generates eight-second messages of luck Oct. 7-23.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  9. Prada Mode exhibition coming to Chelsea Hotel
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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