This pattern has also been interpreted across a range of ready-to-wear apparel, bags, accessories and shoes. Bright graffiti-like and watercolor-painted colors are at the center of this capsule collection, which includes pants, sneakers, duffles, cross-body bags, suits, hoodies, crewnecks, outerwear and jewelry.The 2017 track “Close My Eyes” performed by 21 Savage and American record producer Metro Boomin plays as the soundtrack to the collection’s film campaign.The collection’s scenic looks bring together the aesthetics of California’s skate, art and beach cultures, particularly Venice Beach.Highlighting the Atlanta rapper’s relaxed and casual energy, the pieces are intended to convey emotions diffused with a sort of joyful nostalgia mixed with a sense of endless possibilities.In recent collections and campaigns, Louis Vuitton has not shied from bright and cheerful themes. For its men's spring/summer 2021 collection, Virgil Abloh celebrated multiculturalism and self-expression in a new installment of his "Message in a Bottle" series.The short film features models dancing and traversing through a brightly-colored set complete with balloons, New York City taxicabs, props and puppets in a setting where child-like imagination meets high fashion ( see story ).
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April 2, 2021
Vivaldi’s "The Four Seasons: Spring 1" recomposed by Max Richter and Daniel Hope plays as the soundtrack to the film, bringing a liberating yet relaxing mood to the narrative.“The cool breeze blew in from the south,” the narrator continues. “We dived from the front of the boat into the deep blue waters — I swam out from the others.”Illuminated by sunlight, models are dressed in brightly colored Louis Vuitton monogrammed swimwear, denim shorts and leather belts, clutching the collection’s gradient handbags.“Their voices far away in the hot summer air,” the narrator says. “I laid there, floating on my back, in the warm bright sun, looking up at the open sky.”The film ends as the camera zooms in on a young woman’s face, whose eyes are closed and hair is tossing in a slight breeze. Viewers may conclude that this woman is the narrator.
Summer holiday flair. Enlivening the collection, the new Marshmallow bag boasts a chain detail, easily bringing it from day to night. Discover the new #LouisVuitton campaign at https://t.co/EZUvhSENDP pic.twitter.com/byuFunHQVL
— Louis Vuitton (@LouisVuitton) April 1, 2021Across a range of ready-to-wear pieces, accessories and shoes, the summer 2021 collection brings to life some of the brand’s more recognizable leather products such as the Onthego, Keepall and NéoNoé.Two new exclusive bags, the Marshmallow and the Papillon