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Mobile

Vogue, Rachel Roy turn to mobile to let consumers shop, watch, win

September 3, 2009

 

By Giselle Tsirulnik

vogue1Rachel Roy, a division of Jones Apparel Group, has partnered with Vogue magazine for a special iPhone initiative to celebrate the launch of several new Rachel Roy projects.

IPhone users can visit http://m.rachelroy.com for an interactive experience that features a shopable fall look book from the new Rachel Rachel Roy collection, episodes of the Rachel Roy documentary produced by Vogue.TV and a sweepstakes to win looks from the new Rachel Rachel Roy collection.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
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  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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