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April 8, 2026
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  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
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  9. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
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Mobile

VW ensures brand visibility during World Cup via soccer app

May 28, 2014

Volkswagen World Cup Volkswagen's Onefootball Brazil app

 

By Joe McCarthy

Audi and Porsche are among the luxury automakers likely to benefit from their parent company Volkwagen's World Cup application that facilitates the fan experience during the globally adored event.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Prada Mode exhibition coming to Chelsea Hotel
  9. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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Force 10 collection leads Fred campaign
Luxury Unfiltered: Kering’s 80pc opportunity starts with a question most brands won’t ask
Louis Vuitton adds to Color Blossom collection

Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
Equinox Hotels to host third annual Global Sleep Symposium
Global secondhand market to hit $393B by 2030: ThredUp