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Mobile

VW ensures brand visibility during World Cup via soccer app

May 28, 2014

Volkswagen World Cup Volkswagen's Onefootball Brazil app

 

By Joe McCarthy

Audi and Porsche are among the luxury automakers likely to benefit from their parent company Volkwagen's World Cup application that facilitates the fan experience during the globally adored event.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Luxury Women to Watch 2017
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Chanel unleashes ‘From Dream to Reality’
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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