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Jewelry

Watch design could be the next frontier for AR

July 30, 2019

"Try-on" a watch through the WatchBox mobile app. Image credit: WatchBox

 

By Brielle Jaekel

Despite a long history of sticking with traditional marketing tactics, jewelry and watch brands have been leaning more into augmented reality, with some even making a case for using this technology in the design process.

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  1. Lexus chooses social media sharing for December to Remember campaign
  2. Audi joins Major League Soccer for upcoming seasons
  3. Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
  4. Moschino allows consumers to shop the runway during live-stream
  5. Belmond partners with fashion designer Thebe Magugu
  6. Rolex Awards welcomes 50th laureate class
  7. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  8. Mercedes introduces electric bike collection
  9. Tod’s taps Xiao Zhan as newest brand ambassador
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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