Jewelry
July 30, 2019
"Try-on" a watch through the WatchBox mobile app. Image credit: WatchBox
By Brielle Jaekel
Despite a long history of sticking with traditional marketing tactics, jewelry and watch brands have been leaning more into augmented reality, with some even making a case for using this technology in the design process.
{"ct":"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","iv":"1e06a8ef82d98ecbb4b9fd13eea03655","s":"e122198a99ecaa25"}
Share your thoughts. Click here