Jewelry
July 30, 2019
"Try-on" a watch through the WatchBox mobile app. Image credit: WatchBox
By Brielle Jaekel
Despite a long history of sticking with traditional marketing tactics, jewelry and watch brands have been leaning more into augmented reality, with some even making a case for using this technology in the design process.
{"ct":"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","iv":"e26f651bc377c547ec3d56d682073844","s":"73b8dffea135e822"}
Share your thoughts. Click here