Jewelry
July 30, 2019
"Try-on" a watch through the WatchBox mobile app. Image credit: WatchBox
By Brielle Jaekel
Despite a long history of sticking with traditional marketing tactics, jewelry and watch brands have been leaning more into augmented reality, with some even making a case for using this technology in the design process.
{"ct":"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","iv":"00075e9326911fd490b73912840c9342","s":"646e034b2b73fc81"}
Share your thoughts. Click here