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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 26, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Burberry unveils collection inspired by Queen Elizabeth II
  2. Creative director Marco De Vincenzo steps down from Etro
  3. Nina Ricci loses creative director
  4. Tequila Don Julio returns to Governors Ball
  5. Béatrice Goasglas appointed CEO of Tag Heuer
  6. Berluti lights up Shadow sneaker
  7. Chanel makes ambassadorship with model Bhavitha Mandava official
  8. Luxury on trial: What will stand up in 2026
  9. Lexus to stage installation at Milan Design Week
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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