Internet
March 15, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"ed5114ad182522180fcdfff30c06e290","s":"806b450a0861128a"}
Share your thoughts. Click here